Profile photo of Chris Worth

Chris W.

Average rate
$75–150/hour
  • Joined February 2019

A “marketing hobo” creating campaigns, copy, and content for mostly-tech marketers worldwide. Into calisthenics, kettlebells, and Kindle.

  • London, UK
Profile photo of Chris Worth
Chris W.
London, UK

Worked with

Services

Categories

Copywriting Content Marketing

Experience

Summary

After years with top-10 ad agencies in Asia and Europe, I'm now freelance in London. Interests span adventure travel to extreme sports (I'm a trained sky and scuba diver) while qualifications in modelling and analysis make me a writer with extra oomph.

Work history

Content copywriter
I've worked with many individuals at this Birmingham-based content marketing agency, who've described me as their "top writer". I've completed over 200 commissions and articles ranging from 250-word infographics to 2,500-word eGuides.
Freelancer on tech
Over the years, several agencies in the global Omnicom group have used me for projects that involve technology clients across EMEA. Mostly strategy stuff: brand books, user guides, research reports that need careful structure and a critical eye.
Copywriter
Ogilvy was my home for most of the years I had a "proper" job, and its people remain clients to this day. Working on large technology and telecoms accounts, I travelled extensively in Europe, America, and Asia, winning the Atticus award from WPP's CEO.
Freelance copywriter and author
My one-man business, creating campaigns, copy, and content for clients across Europe and Asia. My approach brings academic research methods to content creation, using data analysis and insight extraction to come up with Big Ideas that win more readers.

Portfolio

100 Days, 100 Grand: be earning six figures - 100 days from now!

A passion project that started with a few scribbled cribsheets and became a 1,200-page, full-colour workbook on effective freelancing - not a "self-help" book, but a series of concrete actions to complete with actual tasks and checklists for each day.

Customer experience whitepapers: a sequence

Repositioning a Midlands technology company as a leader in UX takes time, part of which involved a series of 20 researched white papers over three years exploring aspects of customer experience. The company was later acquired for £44m.

Education

Accreditations

Warwick Business School
Master of Business Administration
Asselos
PRINCE2 Practitioner in project management

Skills

Skills

advertising copywriting campaigns communications software technology STEM subjects data analytics information architecture

Tools

Wordpress Word Excel Google AdWords Google Analytics Facebook Advertising LinkedIn Ad Network Medium Acrobat Kindle

Availability

Not seeking work

Available

  • Available during business hours and weekends

Commitment

  • Can work 24hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Banking & Finance Health & Wellness Tech

What I read

The Economist. Harvard Business Review. MIT Technology Review. New Scientist. Nature. Financial Times.

Side projects

I blog on LinkedIn and Medium about business and fitness, reaching over 70,000 people.

Ideal team

Companies of 50-80 people in communications / software / technology, STEM (science / tech / engineering / maths) subjects including aerospace, energy, mobile, broadband, optical networking, and anything involving interesting ideas in physics and biology.