
Claire D.
- Joined December 2014
Digital Marketing Strategist | Social media addict | Google Analytics nerd | Yoga teacher | Zoo owner
- Brisbane, Queensland, Australia
Services
Categories
Experience
Summary
I have 10+ years experience in marketing, working across industries as diverse as education, property, publishing, fashion, lifestyle and more. Double degree in psychology and marketing, masters in Project Management, Advanced Dip in Design.
Work history

Portfolio
The Locale Group Social Media Strategy Development
The Localé Group is the parent company to luxury fashion labels Talulah, Stevie May and Isla. Despite the strong PR background of their team members, they needed someone to train their team to optimise their digital marketing strategy and implementation.
The Dark Horse EDM Strategy Development
I am immersed in all of the brand’s digital marketing, from social media to EDMs, blogger influence outreach to styling photo shoots, SEO-optimised website imagery to original branded content. For the email marketing strategy, I create write and create all content and distribute the weekly EDM.
Tourism & Events Queensland EDM Launch Strategy Development
Tourism & Events Queensland brought me on board to launch their brand new email marketing campaign, Hello Sunshine. I put together a launch strategy, as well as strategies for database acquisition, outreach, advertising and content creation. 6 month targets were achieved in 3 months.
Inaugural Queensland Women's Week Launch Marketing
Deane & Co was asked to manage the inaugural Queensland Women’s Week in 2016, advising on promotion of the event and the grants process. We were able increase the number of grant applications, so that the Qld Govt. doubled the amount of funding the event received.
Charge Up eBook
Charge Up is an ebook on proactively managing your life and career, filling your tank full of delicious alone-time goodness, so that socialising, networking, building your biz and spending time with people is awesome, not awful. It’s full of tips, tricks and hacks and has been profiled extensively.
Skills
Skills
Tools
Availability
Not seeking workAvailable
- Available during business hours only
Interests
Industries I love
What I read
Paul Jarvis' Sunday Dispatches, anything on psychology that I can get my hands on (my undergrad was in psych, and I loved every second of it), and dystopian novels like Margaret Atwood's The Handmaid's Tale
Side projects
@askhomeroom - training and resources for small businesses and entrepreneurs designed to help them tell their stories and grow. @chargeupintrovs - coauthored ebook on building a business and a life with your introversion superpower. Yoga teacher.