Claire D.

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Joined December 2014

Digital Marketing Strategist | Social media addict | Google Analytics nerd | Yoga teacher | Zoo owner

Brisbane, Queensland, Australia

Claire D.

Brisbane, Queensland, Australia

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Services

Experience

Summary

I have 10+ years experience in marketing, working across industries as diverse as education, property, publishing, fashion, lifestyle and more. Double degree in psychology and marketing, masters in Project Management, Advanced Dip in Design.

Work history

Deane & Co.

CEO

I develop creative marketing strategies for passionate, driven entrepreneurs who are ready to work smarter. I help people dream big and back it up with online marketing tactics that create measurable results.

The Urban List

Digital Marketing Director

I worked with The Urban List to develop and implement creative and effective marketing strategies and campaigns that increased brand awareness and drove traffic to the site, with a primary focus on ROI. I grew traffic to 70,000 UVMs in 12 months.

Charge Up

Co Author

Charge Up is about proactively managing your life and career, filling your tank full of delicious alone-time goodness, so that socialising, networking, building your biz and spending time with people is awesome, not awful.

essGeorge

Digital Marketing Manager

I guide fitness, fashion and lifestyle clients through the online marketing space, executing digital marketing tactics designed to generate results quickly and efficiently.

Portfolio

The Locale Group Social Media Strategy Development

The Localé Group is the parent company to luxury fashion labels Talulah, Stevie May and Isla. Despite the strong PR background of their team members, they needed someone to train their team to optimise their digital marketing strategy and implementation.

The Dark Horse EDM Strategy Development

I am immersed in all of the brand’s digital marketing, from social media to EDMs, blogger influence outreach to styling photo shoots, SEO-optimised website imagery to original branded content. For the email marketing strategy, I create write and create all content and distribute the weekly EDM.

Tourism & Events Queensland EDM Launch Strategy Development

Tourism & Events Queensland brought me on board to launch their brand new email marketing campaign, Hello Sunshine. I put together a launch strategy, as well as strategies for database acquisition, outreach, advertising and content creation. 6 month targets were achieved in 3 months.

Inaugural Queensland Women's Week Launch Marketing

Deane & Co was asked to manage the inaugural Queensland Women’s Week in 2016, advising on promotion of the event and the grants process. We were able increase the number of grant applications, so that the Qld Govt. doubled the amount of funding the event received.

Screen shot 2014 09 12 at 2.32.37 pm — Charge Up eBook

Charge Up is an ebook on proactively managing your life and career, filling your tank full of delicious alone-time goodness, so that socialising, networking, building your biz and spending time with people is awesome, not awful. It’s full of tips, tricks and hacks and has been profiled extensively.

Skills

blogging communications content content creation content strategy digital marketing editorial email marketing marketing strategy public relations

Tools

Facebook Facebook Power Editor Google Analytics Instagram Shopify Mailchimp Snapchat Trello Wordpress Squarespace Facebook Insights Facebook Advertising Eventbrite InDesign Iconosquare

Availability

Not seeking work

Available

Available during business hours only

Interests

Industries I love

Advertising & Marketing Ecommerce Fashion Food Health & Wellness PR & Communications Retail Travel

What I read

Paul Jarvis' Sunday Dispatches, anything on psychology that I can get my hands on (my undergrad was in psych, and I loved every second of it), and dystopian novels like Margaret Atwood's The Handmaid's Tale

Side projects

@askhomeroom - training and resources for small businesses and entrepreneurs designed to help them tell their stories and grow. @chargeupintrovs - coauthored ebook on building a business and a life with your introversion superpower. Yoga teacher.

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