Claire S.

  • Joined January 2017

I help startups approaching high-growth phase increase conversions along their sales, marketing and post-sale funnels.

  • Atlanta, GA, United States
Profile photo of Claire Suellentrop
Claire S.
Atlanta, GA, United States

Worked with

Services

Categories

Strategy Growth Marketing Copywriting Email

Experience

Summary

I've spent the past several years as Director of Marketing & employee #2 at Calendly, where I helped the product grow from 14k users to over 400k users, and $0 ARR to over $3.5M ARR in 24 months.

Work history

Director of Marketing
I developed the "voice" of our app and ran both high-level strategy planning + daily execution. This included extensive customer research, product positioning + messaging, and the creation of all marketing content + sales collateral.
Eat Well. Party Hard.
Founder, Consultant, Content Creator
Built a brand from scratch by publishing content on a weekly basis + establishing partnerships with health-focused bloggers + brands. Launched an ebook that generated over 100 downloads and $1,000 in revenue in its first month (zero paid advertising).

Portfolio

Zendesk’s Brian Reuter on building a high-performing sales team from scratch

This post (which tells the story of a Calendly power user) generated 1000+ views and 300+ shares in its first week. It was featured in the Mattermark Daily Newsletter and on the front page of Growthhackers.

Virtru: boosting monthly demos by 30%—without putting added pressure on their swamped sales reps

One of many in-depth case studies, used as sales collateral. I ran the entire process of conducting interviews with top customers, identifying the unique pain points Calendly solves for each of our user types, and writing educational content to accelerates prospects' journey through our funnel.

Skills

Languages

English

Native or bilingual proficiency

Skills

conversion rate optimization product marketing email marketing content strategy copywriting lead nurturing website audits customer development customer segmentation content creation

Availability

Not seeking work

Available

  • Not specified

Interests

Industries I love

Social Enterprise Tech

What I read

Growthhackers, Inbound.org, Copyhackers. The Unbounce blog, UnicornFree.com, SumoMe, and maaany others about SaaS, product marketing, and working in tech.

Side projects

I run LoveYourCustomers.co.

Ideal team

I love working with small, early-stage tech startup teams who've validated their product, have a handful of happy customers, and are ready to accelerate into high-growth phase.