Profile photo of Clark Covington

Clark Covington

Average rate
$62/hour
  • Featured
  • Joined September 2015

PR Pro, Content Marketer, Community Builder, SEO, Growth Hacker Guy

  • Charlotte, NC, United States
Profile photo of Clark Covington
Clark Covington
Charlotte, NC, United States

Worked with

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 40hrs per week
  • Can commit to 1+ years

Services

Categories

Email Public Relations SEO Content Copywriting

Experience

Summary

13+ years experience in creating content, performing SEO campaigns, doing keyword research, social media management, video production, book marketing, and general PR tasks. Clients have been featured on NBC, CBS, ABC, Fox, CNN, and BBC.

Work history

Brand Exercise
CEO
14 years experience in creating content, performing SEO campaigns, doing keyword research, social media management, video production, book marketing, and general PR tasks. Clients have been featured on NBC, CBS, ABC, Fox, CNN, and BBC on shows like Today.
University of South Carolina
Adjunct Professor of Communications
Adjunct professor of public speaking.
PR
Helped promote the relaunch of Autoweek Awards for national auto magazine Autoweek.
SEO
Helped optimize blog with SEO-friendly educational content.
Lead Generation Specialist
Helped to boot reservation rates for targeted cities through online marketing.
Video Testimonials for Internal Promotion
Filmed and interviewed leadership team for healthcare firm Bayada to help promote third party scheduling app SwiftShift for wider use within the company.
PR, Business Development and Lead Generation for Level @ Northeastern University
Worked in a multitude of capacities in PR, marketing, blogging, and lead generation.
Influencer Lead Generation
Developed and executed comprehensive plan to land software reviews of leading firewall monitor by top influencers on YouTube.

Portfolio

Northeastern University - LEVEL Data Analytics Bootcamp - Student Testimonial Video

Wrote the questions, shot the interview, and created the deployment strategy for Northeastern University LEVEL video. The video focused on students sharing their experience from an 8-week tech bootcamp. Currently the video is on the LEVEL homepage (scroll to the bottom), and in social media ads.

Fox News Feature

Pitched and got a placement for noted cybersecurity company ESNC.de in Fox News.

WSJ Feature

Helped to receive feature story on client LugLoc Luggage Tracker (IoT) with video on WSJ.com and in The Wall Street Journal.

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Sears Home Services Search Content Development

Worked for over a year developing thousands of pieces of content for Sears Home Services division with Search Marketing Manager Ginger Jackson.

Recruiter.com Feature

Pitched and landed top quote for Recruiter.com blog feature on working remote.

Today Show Feature

Successfully landed smart luggage tracker LugLoc on the Today Show with Hoda and Kathie Lee. As LugLoc's PR advisor we've enjoyed major placements in NYT, WSJ, Financial Times, NBC, and many other major outlets.

Education

Accreditations

M.A. Speech Communications
B.A. Politics & Government

Skills

Skills

business strategy PPC Social Commerce Podcasting video production public relations Coffee Roasting B2B marketing sales Ecommerce

Tools

Wordpress MadMimi Mailchimp OSX Google Docs Gmail adwords Facebook Ads Simplecast Olark Adsense Amazon Seller Central Android iOS Slack Soundcloud

Interests

Industries I love

Advertising & Marketing Banking & Finance Food Media PR & Communications Tech

What I read

NYT, WSJ, Product Hunt, Hacker Newsletter, Coffee Blogs, The King James Bible

Side projects

Clark's Coffee (@microroasted)

Ideal team

Ones that produce results and put ego on the side in the name of accomplishing great goals.