
Caleb N.
- Joined August 2016
Marketing copywriter, website strategist, content strategist, content marketer and proud father.
- St Paul, MN, United States
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Experience
Summary
I've been writing for the web since 2006, first as an entertainment writer, later as a copywriter, inbound marketer and content strategist. Along the way, I've helped brands find their voice, create compelling content and optimize their web presence.
Work history
Portfolio
Complete Website Copy Refresh for Established Dev Shop
As ILM was preparing to develop their new website from scratch, I was brought in to write copy and advise on their content strategy. Content was written and organized to speak to ILM's primary and secondary audiences, while supporting their objective to convey experience and reliability.
Ebook Rush Project – Creating Concept, Writing Copy and Collaborating w/ Design in a Week
To hit our aggressive deadline, I worked closely with a subject matter expert and designer to create an accessible, informative and accurate ebook explaining Apple's latest iOS version before its public release. The response from company leadership and the target audience was very positive.
Infographic Creation – Everything From Concept to Creation (well, except design)
I was concerned our organization had become too reliant on ebooks and webinars and decided to try something different: an infographic. I managed and drove the project forward, working with SMEs and designers. It was picked up by notable sites in the industry, achieving our desired results.
Education
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Availability
Not seeking workAvailable
- Available during business hours only
Commitment
- Can work 25hrs per week
- Can commit to 6 months to 1 year