Caleb N.

  • Joined August 2016

Marketing copywriter, website strategist, content strategist, content marketer and proud father.

  • St Paul, MN, United States
Profile photo of Caleb Newby
Caleb N.
St Paul, MN, United States

Worked with

Services

Categories

Copywriting Content Marketing SEO Strategy

Experience

Summary

I've been writing for the web since 2006, first as an entertainment writer, later as a copywriter, inbound marketer and content strategist. Along the way, I've helped brands find their voice, create compelling content and optimize their web presence.

Work history

Senior Content Strategist
I led the creation and documentation of Media Junction's internal brand identity and voice – which met universal approval when presented to company leadership – and developed content strategies for clients, including websites, email workflows and blogs.
Marketing Copywriter
In my five years at The Nerdery, I had the opportunity to form our marketing and content strategy, manage the content marketing ideation and creation process, as well as project manage several of our marketing campaigns.

Portfolio

Complete Website Copy Refresh for Established Dev Shop

As ILM was preparing to develop their new website from scratch, I was brought in to write copy and advise on their content strategy. Content was written and organized to speak to ILM's primary and secondary audiences, while supporting their objective to convey experience and reliability.

Ebook Rush Project – Creating Concept, Writing Copy and Collaborating w/ Design in a Week

To hit our aggressive deadline, I worked closely with a subject matter expert and designer to create an accessible, informative and accurate ebook explaining Apple's latest iOS version before its public release. The response from company leadership and the target audience was very positive.

Infographic Creation – Everything From Concept to Creation (well, except design)

I was concerned our organization had become too reliant on ebooks and webinars and decided to try something different: an infographic. I managed and drove the project forward, working with SMEs and designers. It was picked up by notable sites in the industry, achieving our desired results.

Education

Accreditations

University of Northwestern – St. Paul
Bachelor of Arts, History

Skills

Skills

content creation content marketing content strategy copywriting digital marketing editing email marketing SEO writing marketing strategy

Tools

Basecamp Facebook HubSpot LinkedIn Mailchimp Slack Trello Wordpress Unbounce Twitter Tweetdeck

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 25hrs per week
  • Can commit to 6 months to 1 year