Cody Cornett

  • Joined November 2015

Digital & social media marketing consultant | Equipping brands with the strategy & insights needed to build an impactful digital presence

  • Dallas, TX, United States
Profile photo of Cody Cornett
Cody Cornett
Dallas, TX, United States

Worked with

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 40hrs per week
  • Can commit to 3-6 months

Services

Categories

Social Media Content Email Marketing Strategy

Experience

Summary

After earning a BBA and MBA, both with a concentration in marketing, Cody spent nine years in corporate marketing strategy. Most recently, he directed corporate social media efforts, and consulted other brands in digital and social media marketing.

Work history

Social Media Marketing Consultant & Coach
Social media marketing professional. Since 2009, I've been focused on equipping brands with the social media vision, strategy and insights needed to build an impactful social media presence.
Manager of Social Media
Pioneered & directed social media efforts, including vision-casting, R&D, implementation, monitoring & measurement. Composed & managed paid social media advertising campaigns on Facebook, Twitter & LinkedIn.
Senior Manager of Marketing Strategy
Provided leadership & oversight for the Marketing Strategy team & efforts. Created & optimized the annual marketing plan to meet corporate business objectives. Managed the marketing plan & budget for all marketing strategies.
Marketing Strategy Supervisor
Led, developed & evaluated marketing strategy coordinators. Managed supervisory duties & marketing campaigns amid shifting corporate priorities. Monitored progress & execution of the annual marketing plan & other ad hoc projects.
Marketing Strategy Coordinator
Managed complex campaigns to achieve marketing plan objectives. Led strategic & creative meetings in response to marketing opportunities & hurdles. Facilitated communication between numerous departments to efficiently accomplish marketing objectives.

Portfolio

GuideStone Financial Resources - Social Media Presence

I was tasked with pioneering and building GuideStone's social media presence from the ground up. Click to access a hub for the organization's social media presence. It represents 6 unique brands, and 15 unique social media pages. NOTE: I left the organization in July 2015 after a successful launch.

CodyCornett.com

I created a personal website and digital presence in October of 2015. It is a simple, clean site built with the user in mind. The purpose of the site is to guide brands who need help with their social media and digital marketing. The site layout, site content and blog imagery were all created by me.

Education

Accreditations

Master of Business Administration (MBA), Marketing
Bachelor of Business Administration, Marketing
Social Media & Digital Communication Certificate
Executive Education, Certificate in Management

Skills

Skills

social media marketing social media management social media strategy social media digital marketing marketing strategy marketing management marketing plan creation marketing Leadership

Tools

Wordpress Hootsuite Sprout Social Canva Visme Facebook Twitter Instagram LinkedIn google+ Pinterest YouTube Snapchat Mailchimp Google Analytics

Interests

What I read

Books:
-Youtility, Jay Baer
-Kotler on Marketing, Philip Kotler
-Other marketing-centric books

Blogs:
-Inc.
-Convince & Convert
-Social Fresh
-Buffer
-Social Media Examiner
-Other digital marketing blogs