Profile photo of Colleen Travers

Colleen T.

Average rate
  • Payable
  • Joined July 2018

Experienced writer, editor and digital content strategist with 10+ years of experience in the health, wellness and fitness industries.

  • New York, NY
Profile photo of Colleen Travers
Colleen T.
New York, NY



Content Copywriting SEO Strategy Public Relations



I've worked as a digital editor and writer for,, and most recently as the head of editorial for

Work history

Editorial Director
Managed the editorial calendar to support show initiatives, ad integrations and all content strategy to drive traffic to the site, averaging about 50-75 pieces of published content and video per week.
Senior Editor
Wrote, assigned and edited content for multiple platforms including email, web, video, mobile, tablet and marketing. Edited nine newsletters weekly, which reached approximately 1 million subscribers.
Handled all social media efforts, which included creating the voice and social strategy for Twitter and Facebook, as well as syndicating monthly content to partners like MSN and Yahoo! Shine.
Assigned and edited stories and blog entries to freelance writers for celebrity news, beauty, and fashion sections.


The DASH Diet Guide

Everything you need to know about the DASH diet and how to know if it’s right for your lifestyle.

10 High-Protein Plant-Based Foods That Are Easy to Digest

Whether you're trying to cut back on animal food sources for personal or health reasons, this list of easy-to-digest plant-based proteins will help you get started.



Rutgers, The State University of New Jersey




Native or bilingual proficiency


blogging brand strategy content content creation content strategy copywriting digital media editing editorial journalism


Basecamp Contently Facebook Google AdWords Google Analytics Trello Wordpress YouTube


Not seeking work


  • Not specified


Industries I love

Health & Wellness Kids & Parenting Advertising & Marketing Ecommerce Food Media PR & Communications

What I read

Well + Good, Redbook, Good Housekeeping, Refinery29, Mind Body Green

Side projects

Freelance writing for, Eagle Creek Travel Blog,

Ideal team

Almost my entire career has consisted of smaller, start-up style teams. I'm a self-starter who meets deadlines and like to surround myself with teammates who can do the same.