Crista Finocchio
- Joined December 2015
Digital marketing expert with more than 13 years experience in digital, PR and social media marketing.
- New York, NY, United States
Crista Finocchio
New York, NY, United States
Availability
Seeking workAvailable
- Available during business hours only
Commitment
- Can work 30hrs per week
- Can commit to 3-6 months
Services
Categories
Experience
Summary
I've been working in digital/PR/social marketing for 13 years, I have high level expertise in client relations and managing accounts and budgets for various brands (large and small) from entertainment to beauty and tech.
Work history
Marina Maher Communications
VP/Digital Strategist-Independent Contractor
Manage Proctor & Gamble digital businesses: CoverGirl, Gillette Venus
Define strategy, establish relationships with influencers, create/approve content, oversee vendor site build, QA. Determine brand voice, visual ID and communication guidelines.
Kaplow Communications
VP, Digital Communications
Development of 360 degree campaigns for Fortune 500 companies and emerging brands, growing the department via new business, revised content strategy approaches, brand voice and creating integrated executions on various platforms. Growth exceeding %150.
Kaplow Communications
Director, Digital Strategy
Created digital marketing/PR strategy for various consumer fashion/beauty & lifestyle brands with proven results: community increases (FB, TW, PN, IG) of over 200%, project benchmarks surpassed by over 100%, record sales and traffic to websites.
AMC Networks
Manager, Branding and Emerging Social Media
Executed strategic digital, social media and mobile marketing campaigns to promote brand awareness, viewer engagement and drive online traffic. Created first dual-screen digital application, WEtv Sync, managed all digital marketing sweeps and contests.
NBC Universal, SyFy Channel
Project Manager, Marketing
Planned and supervised all cross-divisional projects for marketing’s initiatives: digital, on/off-air, sales tapes and print,
including the launch, execution and marketing of SyFy Tech Blog, DVICE.com
Lifetime Television
Project Coordinator, Advertising and Promotion
Worked with Digital, Publicity, Public Affairs and Ad Sales Marketing to produce promotions and sponsorships Clients included: Sony, Lion’s Gate, Paramount, Kohl’s, Home Depot, Hot Pockets and PepsiCo
MTV Networks
Freelance Senior Production Assistant
Education
Accreditations
Syracuse University, SI Newhouse School of Public Communications
TV/Radio/Film Production, Specialization: Advertising/Marketing