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Crista F.

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  • Joined December 2015

Digital marketing expert with more than 13 years experience in digital, PR and social media marketing.

  • New York, NY, United States
Profile photo of Crista Finocchio
Crista F.
New York, NY, United States
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Services

Categories

Social Media Growth Paid Advertising Content SEO

Experience

Summary

I've been working in digital/PR/social marketing for 13 years, I have high level expertise in client relations and managing accounts and budgets for various brands (large and small) from entertainment to beauty and tech.

Work history

Marina Maher Communications
VP/Digital Strategist-Independent Contractor
Manage Proctor & Gamble digital businesses: CoverGirl, Gillette Venus Define strategy, establish relationships with influencers, create/approve content, oversee vendor site build, QA. Determine brand voice, visual ID and communication guidelines.
Kaplow Communications
VP, Digital Communications
Development of 360 degree campaigns for Fortune 500 companies and emerging brands, growing the department via new business, revised content strategy approaches, brand voice and creating integrated executions on various platforms. Growth exceeding %150.
Kaplow Communications
Director, Digital Strategy
Created digital marketing/PR strategy for various consumer fashion/beauty & lifestyle brands with proven results: community increases (FB, TW, PN, IG) of over 200%, project benchmarks surpassed by over 100%, record sales and traffic to websites.
AMC Networks
Manager, Branding and Emerging Social Media
Executed strategic digital, social media and mobile marketing campaigns to promote brand awareness, viewer engagement and drive online traffic. Created first dual-screen digital application, WEtv Sync, managed all digital marketing sweeps and contests.
NBC Universal, SyFy Channel
Project Manager, Marketing
Planned and supervised all cross-divisional projects for marketing’s initiatives: digital, on/off-air, sales tapes and print, including the launch, execution and marketing of SyFy Tech Blog, DVICE.com
Lifetime Television
Project Coordinator, Advertising and Promotion
Worked with Digital, Publicity, Public Affairs and Ad Sales Marketing to produce promotions and sponsorships Clients included: Sony, Lion’s Gate, Paramount, Kohl’s, Home Depot, Hot Pockets and PepsiCo
MTV Networks
Freelance Senior Production Assistant

Education

Accreditations

Syracuse University, SI Newhouse School of Public Communications
TV/Radio/Film Production, Specialization: Advertising/Marketing

Skills

Skills

Excel Power Point digital marketing social media strategy social media marketing blogger relations data analysis advertising public relations paid social promotion

Tools

Basecamp Instagram Facebook Advertising Facebook Insights Pinterest Twitter Twitter Advertising Google AdWords LinkedIn Google Analytics Wordpress Iconosquare

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 30hrs per week
  • Can commit to 3-6 months

Interests

Industries I love

Advertising & Marketing Consumer Products Entertainment Fashion Food Health & Wellness Kids & Parenting PR & Communications Real Estate & Property Retail