Crosby O.

  • Joined October 2016

Expert in sales, marketing and PR strategy and implementation, guiding clients step-by-step on what works and what doesn't.

  • Columbia, SC, United States
Profile photo of Crosby O'Connor
Crosby O.
Columbia, SC, United States

Worked with

Services

Categories

Growth Marketing Public Relations Strategy SEO

Experience

Summary

I have held positions in sales and sales rep training for Microsoft before moving on to hold corporate positions with the now defunct Borders Group as a Partnerships Manager and PR Director. I then moved on to Rdio where I was a VP of Product and CMO.

Work history

3 Things Digital
Marketing & Growth Consultant
Working with a small team of entrepreneurs to help develop and implement a sustainable marketing and growth strategy, along with helping to raise capital from VC's (raised $1.2M to date), and establishing marketing budgets and a 12, 24 and 36 month plan.
Rdio
VP of Product & CMO
Drove awareness and acquired new users through PR, social media, advertising, events, email marketing, influencer and artist relations as well as strategic CRM/SaaS (SalesForce, Intercom) use, creating a user base of nearly 250,000 paid customers.
Borders Group, Inc.
Partnership Manager & Director of PR
Worked closely with the marketing and business development teams to strengthen relationships and grow new business with current and potentially new suppliers. Added new revenue products and improved existing products. Developed and executed A-Z PR plan.
Microsoft Corp.
Sales Rep & New Sales Rep Training Manager
Served as the training manager for new sales reps by utilizing CRM/SaaS software and building a complete sales guide to fit the needs of the client and the rep equally, resulting in an increase in outside rep sales by 27%. Named top sales rep in 03'/04'.

Education

Accreditations

University of North Carolina at Chapel Hill - Kenan-Flagler School of Business
MBA - emphasis in Marketing
University of South Carolina - Columbia
B.S. in Finance. B.A. in Marketing

Skills

Skills

B2B marketing brand strategy branding communications content marketing public relations marketing strategy growth hacking customer retention digital marketing

Tools

Buffer Edgar Facebook Advertising Google AdWords Google Analytics Intercom Kissmetrics Marketo Mailchimp Optimizely Pardot Slack Trello Ghost Kapost

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 50hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Consumer Products Ecommerce PR & Communications Tech Other Entertainment Media Music Sports

What I read

SkillCrush, HubSpot Blog, Forbes, Wall Street Journal, pretty much anything that catches my eye or that I feel can help me grow my knowledge in my field or that I just find interesting and fun.

Side projects

Have consulted on or been a co-founder on numerous start-ups and projects from a marketing point of view. Co-founded a user-trading commerce site, where people bartered for goods and services, and eventually sold it, among other projects.

Ideal team

I like working with small agile teams. Clients that might just need guidance to show them how to get there, and exploring the possibilities of what great marketing can do when implemented properly. Having a sense of humor & being flexible is a plus too.