Profile photo of Crystal Henrickson

Crystal Henrickson

Average rate
$100/hour
  • Joined May 2015

Community + local marketing consultant, instructor @ubc, grassroots event producer, former @YelpCanada Community + Marketing Director

  • Vancouver, BC, Canada
Profile photo of Crystal Henrickson
Crystal Henrickson
Vancouver, BC, Canada

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Services

Categories

Community Social Media Strategy SEO Content

Experience

Summary

I’ve consulted, built and coached community teams at several Vancouver based startups, focusing on grassroots and community building strategies. Most notably, I launched Yelp's community marketing team across Canada and the US West.

Work history

Yelp
Community and Marketing Director of Yelp Canada
Leading the full cycle talent recruitment efforts, training + ongoing career development of a nationwide community management + marketing team. I’ve been at the helm of 7 new market launches and have managed a team of up to 12 remote employees.
Invoke Labs
Head of Community and Culture
Built teams of Community Managers to work with cohorts of startups like My Best Helper and Planat while working with external clients to accelerate their social and community growth.
Chimp
Community Manager
During my time with the team at Chimp, I developed and drove local, grassroots community marketing, community management and social media program, customer support and outreach, crowdfunding education, charity outreach and educational support programs.

Skills

Skills

community ambassador programs community building communications Events coaching

Tools

Trello Hootsuite Slack

Interests

Industries I love

Advertising & Marketing Consumer Products Education Events Food Philanthropy Social Enterprise Travel Venture Capital

What I read

I devour audio books on planes: currently reading All The Lights We Cannot See. Some recent work reads include The Hard Thing About Hard Things, Scrum, Made to Stick, Contagious, The Power of Habit, Zero to One,

Side projects

Co-producer for #dinnerpartyYVR, a simultaneous dinner party where 50 homes host meals for strangers to benefit local charities. Now in it's 3rd year. Helped Eventbrite launch a grassroots campaign to know event organizers in Vancouver + Toronto.