Crystal Henrickson

Average rate

$100/hour

Message

Joined May 2015

Community + local marketing consultant, instructor @ubc, grassroots event producer, former @YelpCanada Community + Marketing Director

Vancouver, BC, Canada

Crystal Henrickson

Vancouver, BC, Canada

Message

Availability

Seeking work

Available

Available during business hours, evenings, and weekends

Services

Experience

Summary

I’ve consulted, built and coached community teams at several Vancouver based startups, focusing on grassroots and community building strategies. Most notably, I launched Yelp's community marketing team across Canada and the US West.

Work history

Yelp

Community and Marketing Director of Yelp Canada

Leading the full cycle talent recruitment efforts, training + ongoing career development of a nationwide community management + marketing team. I’ve been at the helm of 7 new market launches and have managed a team of up to 12 remote employees.

Invoke Labs

Head of Community and Culture

Built teams of Community Managers to work with cohorts of startups like My Best Helper and Planat while working with external clients to accelerate their social and community growth.

Chimp

Community Manager

During my time with the team at Chimp, I developed and drove local, grassroots community marketing, community management and social media program, customer support and outreach, crowdfunding education, charity outreach and educational support programs.

Skills

community ambassador programs community building communications Events coaching

Tools

Trello Hootsuite Slack

Interests

Industries I love

Advertising & Marketing Consumer Products Education Events Food Philanthropy Social Enterprise Travel Venture Capital

What I read

I devour audio books on planes: currently reading All The Lights We Cannot See. Some recent work reads include The Hard Thing About Hard Things, Scrum, Made to Stick, Contagious, The Power of Habit, Zero to One,

Side projects

Co-producer for #dinnerpartyYVR, a simultaneous dinner party where 50 homes host meals for strangers to benefit local charities. Now in it's 3rd year. Helped Eventbrite launch a grassroots campaign to know event organizers in Vancouver + Toronto.