Profile photo of Daniel Kelly

Daniel K.

Average rate
$25–50/hour
  • Joined June 2020

Dog-loving, product copywriter with a strong brand and product management background

  • Manchester, UK
Profile photo of Daniel Kelly
Daniel K.
Manchester, UK

Experience

Summary

I’ve spent most of my career in marketing (often called the colouring-in department) within product and brand management. Where I’ve learned how important it is to nail your content and copy. I specialise in product copy and branding.

Work history

Acdoco Ltd
Brand Manager
I am the UK brand manager for some global health & beauty brands. Some of these are TV advertised brands with spots on prime time programming. I am also heavily involved in content management, social media accounts, trade marketing, packaging design, etc.
Spectrum Brands
European Product Manager
Took ownership of the men's grooming category for Remington products. This covered NPD and EPD for the entire product portfolio. Creating best in class packaging, instruction leaflets, marketing assets, trade presentations, and more!

Portfolio

YourDog Lymm dog groomer's website

Designed and created the entire website for a local dog groomer. This included logo design, branding, content and copy, layout etc.

Flyer copy for a local men's barbershop

Flyer/landing page design for a local men's barbershop. It had to promote their services and offers. But also keep to their tone of voice.

Direct mail for a time management app

I had to create a direct mail for a time management app. It had to communicate all the key features and benefits, pricing, promo offers and current packages available.

Availability

Seeking work

Available

  • Not specified