Dani Bradford

  • Pro
  • Featured
  • Joined April 2016

Freelance Art Director, UX/UI strategist, eCommerce Junkie, Brand Expert

  • Washington, DC, United States
Profile photo of Dani  Bradford
Dani Bradford
Washington, DC, United States

Worked with

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 50hrs per week
  • Can commit to 6 months to 1 year

Services

Categories

Design Content Marketing Development Social Media

Reviews and references

Summary

Overall
Communication
Work
Knowledge

Recent reviews

Dani is an absolute pro. The only downside is that working with someone like Dani makes you kick yourself as a business owner for not hiring someone of her caliber sooner. She adapts quickly, does incredible work, and is more communicative remotely than some of our own people closer to home. One of the best business decisions we've made was joining Cloudpeeps and hiring Dani.

References

Becky Hale

Dani served as the creative director for many photo shoots I did for her team at National Geographic. As an in-house studio photographer, I shoot for a wide range of clients, and Dani was consistently one of the most capable individuals I worked with. She was organized, discerning, and quick to make adjustments if a look simply wasn't working. She was collaborative, and open to brainstorming visual solutions for tricky product shots. I'm sure she would apply this to any professional environment.

Linda Russell

I worked with Dani at Under Armour and National Geographic. She is a VERY detailed designer and has very good creative ideas while working on set for a photo shoot or behind the computer designing ads. She has great energy, a great personality and was a pleasure to work with. I would recommend her for ANY project. No project is too small or too big for Dani.

Experience

Summary

I have 9+ years in the industry, working on high level digital campaigns with clients such as National Geographic, Under Armour, and USA Today. I focus on design, UX/UI, and interactive design for great, professional, and functional content.

CloudPeep clients

Startup
Gifting gamification ad
Sep 2017 to ongoing
Startup
Redo Gifting landing page
Aug 2017 to ongoing
Initial website port and SEO
Aug 2017 to ongoing
Other
Arthur Murray Live Website Redesign + marketing projects
Aug 2017 to ongoing
Other
Leveling UP with Arthur Murray Live!
May 2017 to ongoing

Work history

Senior UX/UI Designer
I art direct digital promotions from concept, to photoshoot, to design, on National Geographic's eCommerce site.
Interactive Designer
I created and built assets on UnderArmour.com for desktop, tablet, and mobile, using our responsive content management system. I art directed photo shoots with our studio from concept to execution and designed content.
Senior Interactive Designer
I designed wireframes, landing pages, microsites, digital and print ad campaigns, identities, illustrations, and hand-drawn typography, along with mentoring junior designers.

Portfolio

Uacomrd14 womens 8 essentials 1280 100114

Under Armour Women's 8 Essential Landing Page

I art-directed and designed this eCommerce landing page and campaign for Under Armour. Assets from the landing page were used throughout the site, on social media, and in an email campaign.

Usat holiday card v2

USA Today Holiday Card

I designed and illustrated this print with hand-drawn typography for USA Today, which was the disseminated as an eCard and limited print run.

Speedform womens

Under Armour Speedform Campaign

I art directed this project featuring a new trail running shoe from Under Armour. We used Under Armour employee athletes as models for an authentic shoot to feature the rugged shoe. Creative was disseminated on the eCommerce platform as a landing page, homepage hero, social media, and email campaign

Geno 110515 human story

National Geographic Genographic Project

I designed this creative for National Geographic to improve conversion via email for National Geographic's Genographic Project— a genetic testing kit. We A/B tested several versions of this creative to maximize conversion.

Uacomrd14 mtn deptpage 100114 2

Under Armour MTN New Landing Page Mockup UX/UI

I designed the wireframes for the new Under Armour MTN winter sports page, then designed all page creative for the launch of the new responsive Under Armour eCommerce site.

052917 fall festival landing page 2

Arthur Murray 'Dancing Through Time' Landing Page

I designed this campaign for CloudPeeps client Arthur Murray, featuring this landing page for a dance event 'Dancing Through Time'. All materials were designed with a Steampunk Feel— landing page, social media, posters, eBook, infographic, and t-shirt.

Education

Accreditations

Skills

Languages

Spanish

Limited working proficiency

English

Native or bilingual proficiency

Skills

graphic design design brand strategy content creation digital marketing photo editing web design branding digital media social media

Tools

Photoshop Illustrator Crazy Egg InDesign Instagram Wordpress Mailchimp Facebook Google Analytics Slack Squarespace

Interests

Industries I love

Advertising & Marketing Ecommerce Photography Sports Travel Consumer Products Fashion

Ideal team

I love working with teams of all sizes, whenever working with talented, driven people, it's always a good fit.