Danielle Pastula

  • Joined January 2016

Hey, there! I'm Danielle, and I provide visionary beauty + wellness experts with copywriting that shines, and content strategy that sells.

  • Jacksonville, FL, United States
Profile photo of Danielle Pastula
Danielle Pastula
Jacksonville, FL, United States

Worked with


Not seeking work


  • Available during business hours only


  • Can work 5hrs per week
  • Can commit to 1+ years



Copywriting Strategy Marketing SEO Public Relations



As a copywriter and content strategist for experts in the spa + wellness + beauty industries, some of my past and current clients include award-winning salon and fitness center owners, beauty and health product brand creators, and industry consultants.

Work history

Founder, Copywriter, Content Strategist
I provide visionary spa + beauty + wellness experts with copywriting that shines, and content strategy that sells. While I primarily offer website copy, brand messaging and editorial calendars, I also help with strategic content creation.
Copywriter and Content Creator
I work with Daniela, the founder of AddoAesthetics, by helping to write blog and email content for her website in addition to the content inside her paid membership community.
Content Strategist
I worked with Melissa, the founder of Big Hair Beauty, to create a 6-month content strategy and editorial plan that outlined the blog content, social media posts, and email communications that would be needed to support her business goals.
Social Media Manager and Strategist
Managed social media content creation, posting, and engagement for Bang Salon's Facebook, Instagram, and Twitter accounts in the effort to increase brand awareness, drive new inquiries and secure appointment bookings.
Blog Writer
Wrote health and fitness-focused blog content to help gain new audience exposure, increase potential member and current member engagement, and drive leads for membership and personal training sales.



University of Florida - College of Journalism and Communications
Bachelor's of Science in Public Relations with a concentration in Health and Biological Sciences



blogging public relations social media strategy content creation content marketing content strategy copywriting email marketing brand strategy SEO


Wordpress Squarespace Mailchimp Facebook Insights Twitter Instagram Pinterest Edgar Adobe Creative Suite Yoast Trello Facebook Facebook Power Editor YouTube Asana


Industries I love

Health & Wellness Travel Consumer Products