Amy M.

  • Joined April 2016

Senior level marketing and business development executive for start-ups that can set strategy and roll up my sleeves

  • New York, NY, United States
Profile photo of Amy Masters
Amy M.
New York, NY, United States

Services

Categories

Marketing Community Social Media Strategy Email

Experience

Summary

Senior level marketing and business development executive for start-ups

I have worked with companies at pre-revenue start-ups to global international brands like American Express. What I am most excited about is directly impacting a business.

Work history

Dante Consulting
Principal
Led marketing efforts for start-ups in the Fin Tech, Ed Tech and other verticals. Focused on 2 things: growing business through customer acquisition/lead generation and creating strong brands while creating structure out of chaos
eLearning Mind
VP Marketing
Led marketing strategy and tactical execution for in-bound lead generation, PR, branding and community building. Increased MQLs while decreasing cost across the marketing budget.
Payfone
VP Marketing
Led marketing efforts primarily aligning with partnership development, sales support and PR/media/analyst work to help increase the value of the company.
American Express
VP Marketing
Led marketing efforts with leading merchant partners in multiple verticals, headed up a national team in the US. Grew a $23B business with their largest merchant partner.
Me-2U
CMO
Led all customer acquisition marketing efforts.

Education

Accreditations

Lock Haven University
BS in Accounting and Computer Science
University of Phoenix
MBA - Management

Skills

Skills

marketing strategy marketing automation B2B marketing communications content strategy social media marketing email marketing digital marketing lead generation growth hacking

Tools

asana Slack hubspot Google Analytics Google AdWords LinkedIn Ad Network Twitter Advertising Hootsuite Mailchimp Facebook Advertising pipedrive salesforce canva snapchat Twitter

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 15hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Banking & Finance Education Health & Wellness Professional Services

What I read

Growth Marketer
HBR
Wall Street Journal
Disrupted
The Art of the Start

Side projects

Management of end to end lead gen funnel, measuring from lead coming in to close
Development of content strategy
MarComm - messaging architecture for multiple start-ups
Nurturing email, contentand social media messaging to help leads through the funnel

Ideal team

Series A or higher start up in big data, B2B Saas, Fintech, EdTech.
Love working and having customer interaction
Align better to a management style that is upfront and direct, and one that lets me own the project while having checkins with the lead