Profile photo of Darren Davis

Darren D.

Average rate
$50–75/hour
  • Joined November 2018

Experienced full stack marketer and tech product development exec. Launched Autobytel and GoTo.com, led PriceGrabber and StreetPerformance

  • Alamo, CA, USA
Profile photo of Darren Davis
Darren D.
Alamo, CA, USA

Services

Categories

Marketing Paid Advertising Social Media Strategy Copywriting

Experience

Summary

Started the search engine marketing industry at GoTo.com, started the online car shopping industry at Autobytel.com, innovated comparison shopping at PriceGrabber.com. I've enjoyed a lot of amazing opportunities with some incredible teams.

Work history

Digital Performance Inc.
CEO/SVP Product and Marketing
Led all marketing and product development efforts, including consumer websites at StreetPerformance.com, 2wheelperformance.com, dirtdirectory.com and others. Launched several new product lines and refined all brand/PR/online marketing programs.
VP Product Marketing
Responsible for all aspects of marketing operations, including product development, content management, website design, online & offline marketing, public relations and customer service. 60+ direct & indirect reports.
GoTo.com (became Overture Services, then Yahoo! Search Marketing)
Sr. Manager, Advertiser Product Management
Responsible for developing and managing online advertiser marketing products, programs and tools utilized by 100,000+ Overture advertisers across the U.S., Europe and Asia. Earned numerous US and international patents.
Marketing Director
Built in-house agency responsible for B2C and B2B online/offline marketing, including PR, print, TV, radio, OOH, event and investor relations. Successfully managed creative team, external agencies, engineering and web developers.

Portfolio

GoTo.com - created the search engine marketing industry

Developed and patented products and processes to create the $100B+ search engine marketing industry. GoTo.com became Overture and was bought by Yahoo! to become Yahoo! Search Marketing. Our patents were licensed to Google, Microsoft and others to create their SEM platforms as well.

Autobytel.com - omnichannel marketing and product development

Built in-house agency responsible for B2C and B2B online/offline marketing, including PR, print, TV, radio, OOH, event and investor relations. Successfully managed creative team, ad planners, external agencies and web developers. Created 1st-ever Super Bowl TV commercial for a dotcom company.

Skills

Skills

marketing product management SEM copywriting lean startups advertising brand strategy communications editing marketing strategy

Tools

Basecamp Bitly Constant Contact Canva Facebook Advertising Google AdWords Google Analytics Hootsuite Kickstarter Zendesk Get Satisfaction Kissmetrics Marketo Shopify Optimizely

Availability

Not seeking work

Available

  • Not specified

Interests

Industries I love

Advertising & Marketing Consumer Products Ecommerce Education Kids & Parenting Music PR & Communications Real Estate & Property Tech Venture Capital