Profile photo of David  Rocha

David R.

Average rate
$67–83/hour
  • Joined January 2019

I'm Dave :) I'm a Lean Customer Development & Marketing Specialist for Startups

  • Los Angeles, CA, USA
Profile photo of David  Rocha
David R.
Los Angeles, CA, USA

Worked with

Experience

Summary

I've been working with startups for 5 years. Prior to starting my own practice (last two years), I worked at a SaaS company for 3 years building out the support & operations departments. I've always been a startup junky.

Work history

Founder
From idea to launch start-up consulting -Lean canvas creation & validation -Customer development, -Customer lifecycle modeling -Business model innovation -Reactive prototyping, project management, process design
Start-Up Coach & Founding Team Member (Contract)
Earned 40+ subscribers to validate the value proposition & inbound marketing strategy a line of code was written Deployed & maintained content strategy Ran customer interviews pre-launch to serve as the basis for MVP Landing page creation/optimization
Customer Support Design & Implementation - (Contract)
Shaped the customer experience and customer service processes. Established & deployed best in class support processes
Founder
From idea to launch start-up consulting -Lean canvas creation & validation -Customer development, -Customer lifecycle modeling -Business model innovation -Reactive prototyping, project management, process design
Start-Up Coach & Founding Team Member (Contract)
Earned 40+ subscribers to validate the value proposition & inbound marketing strategy a line of code was written Deployed & maintained content strategy Ran customer interviews pre-launch to serve as the basis for MVP Landing page creation/optimization
Customer Support Design & Implementation - (Contract)
Shaped the customer experience and customer service processes. Established & deployed best in class support processes
Director of Operations - Customer Onboarding & Support
Decreased days to revenue from 90 to 34 (62% decrease) over a period of 6 months Increased Customer Satisfaction scores from 95.3% to 99.1%.in 6 months. Responsible for the strategic rollout of the Mercedes-Benz National Digital Service Drive program

Portfolio

Lance Landing Page Optimization - With 10% conversion rate

After interviewing 15 customers, scraping communities, and reading about our customer's fears, doubts, uncertainties, hopes, and dreams, I was able to optimize this lead page, build prototype images, and gain early traction before a line of code was written.

UGLY Drinks Support Funnel, Reporting, Agregation, & Feedback loop

When Ugly Drinks went international they were faced with heavy support volumes due to distribution scalability. I rebuilt their Zendesk framework to scale with their fast-growing company in a weeks time. They now have smart forms, solid reports, aggregated data, and a clean feedback loop :)

Availability

Not seeking work

Available

  • Not specified