Profile photo of Danielle Capriato

Danielle C.

Average rate
$28–50/hour
  • Joined May 2016

I'm an editor and content creator with experience in preparing content for newspapers, websites, social media, PR and marketing.

  • Rocky River, OH, United States
Profile photo of Danielle Capriato
Danielle C.
Rocky River, OH, United States

Worked with

Services

Categories

Content Copywriting Social Media Public Relations Strategy

Experience

Summary

In the past 10 years, I have been a copy editor, a PR manager, and a communications director. I am an experienced photographer, videographer, graphic designer, and social media manager, with experience spanning many communication functions.

Work history

Manager, Strategic Communications
I manage corporate communications and PR for the PR Newswire brand. I also contribute to marketing, content marketing and demand generation initiatives through writing and editing press releases, white papers, blogs, and product collateral.
Senior Customer Content Specialist
I performed proactive client outreach to counsel clients, prospects and leads on how to create dynamic content, and offered distribution and communications solutions to aid in PR and marketing strategies..
Customer Content Specialists - Multimedia
As a member of PR Newswire's multimedia desk, I processed and prepared news releases for clients around the world with an emphasis on videos, infographics, audio, visual storytelling, and branded landing pages.
Copy Editor
From editing news stories, writing blogs, designing print product and the daily newspaper, to creating slideshows or video... I did it all. My time at the newspaper has given me unique insight into the inner-workings of the news media.
Communications Director
I am responsible for branding, graphics, multimedia, social media, website management, PR and media relations, and all communications functions for The Akron Cleveland Association of REALTORS.

Portfolio

Beyond PR

I have been a regular contributor to PR Newswire's Beyond PR blog. I also assisted with editing and managing the blog's daily content.

[Press Release] PR Newswire and Shutterstock Partner

I managed the curation of all content for this multimedia news release, and aided in website design of the branded landing page. I wrote all copy including on the MNR.

[Press Release] Infographic from PR Newswire Explores the Evolution of Public Relations

I wrote the press release to promote the results of this survey. I also engaged in proactive outreach among PR and marketing industry influencers to gather and sort answers to the survey.

[SlideShare] How to Write Press Releases: Best Practices for Content that Gets Found & Shared

Presentation created to replace a strong performing, yet dated, SlideShare deck. Worked on content and overall message of presentation.

[Webinar] Setting the Record Straight: Press Releases that Stand Out in the Digital Age

Managed content and moderated webinar on press releases strategy and tactics. Created presentation deck and guided conversation.

[Webinar] Learn how to Maximize your Press Release Results with PR Newswire and OTC Markets Group

Presentation and webinar created in conjunction with partner organization OTC Markets. I prepared slides, created the outline for the presentation, and was a guest speaker on the topic of press releases.

Education

Accreditations

Ohio University
B.S.J. - Magazine Journalism; Minor - Linguistics, TEFL certification

Skills

Skills

social media strategy social media marketing social media management social media proofreading journalism content marketing content strategy content curation content creation

Tools

Bitly Canva Facebook Hootsuite InDesign Instagram LinkedIn Pinterest YouTube Wordpress Twitter Tweetdeck Storify SlideShare Photoshop

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Animals & Pets Consumer Products Ecommerce Entertainment Events Food Health & Wellness PR & Communications Social Enterprise Travel

What I read

Favorite Blogs: Apartment Therapy/The Kitchn and Content Marketing Institute's blog. I recently read (and highly recommend!) Jay Baer's Youtility and The Doodle Revolution. I'm also an avid reader of fiction.

Ideal team

I like working with people who don't take everything super seriously all the time. I am a hard worker and will dedicate myself to achieving the results you want--but I thrive when I can experiment and push the envelope even just a little.