Dianna L.

  • Joined March 2016

A communications professional who has worked with industry leaders and challenger brands to create and execute programs across North America

  • Toronto, ON, Canada
Profile photo of Dianna Lai
Dianna L.
Toronto, ON, Canada

Services

Categories

Public Relations Social Media Marketing

Experience

Summary

I am a communications professional with eight years of Canadian and U.S. experience in both agency and in-house, working with B2B and B2C technology industry leaders and challenger brands to improve corporate reputation and accelerate business growth.

Work history

FreshBooks
Senior PR Manager
I redefined and built FreshBooks’ communications and PR blueprint from the ground up, and led strategy-building and execution on three fronts: industry leadership, thought leadership, and employer branding.
StrategicAmpersand
Senior Consultant
I oversaw the strategic planning of cross-discipline campaign development and execution to actively support clients in the enterprise and consumer technology sectors, including Nikon, McAfee, Lenovo, and BlackBerry.

Education

Accreditations

University of Toronto
Certificate in E-Business & Web Marketing
Humber College
Ontario Graduate Certificate in Public Relations
University of Toronto
Honours Bacehlor of Arts

Skills

Skills

Communications Media Relations Thought Leadership Coverage Placement Messaging Narrative Development

Availability

Not seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 50hrs per week
  • Can commit to 3-6 months

Interests

Industries I love

Tech