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Don A.

Average rate
$36/hour
Message
Invite to job
  • Joined August 2016

Let's work out your strategy, understand your target, put it all into words and shout from the rooftops!

  • Toronto, ON, Canada
Profile photo of Don Affleck
Don A.
Toronto, ON, Canada
Message
Invite to job

Worked with

Services

Categories

Copywriting Design Marketing Strategy Content

Experience

Summary

I started my career penning lyrics for a variety of musical artists. I quickly migrated into production, moved to Los Angeles and started a management co. After completing a degree in advertising & marketing, copywriting continues to be my focus.

Work history

Publicis
Copywriter
As part of the pitch team, we won The Home Depot's digital account and exceeded KPIs for every project. It was an honour writing for such an exceptional brand!
LoyaltyOne
Copywriter
As L1 neared its 'Expiry' kick-off, I was tasked with on-boarding the company's Sweeps initiatives. Aimed at giving Collectors value for their soon-to-be retired Miles, these contests were an engaging way to bring the Air Miles voice to life.
Cerebral Entertainment Inc.
Brand Manager
Positioned as the primary management company for 3 major-label recording artists, I cut my marketing teeth on the flesh of the music industry. I developed strategies with A&R, agents, publishers etc., while drafting over 50 licensing agreements.

Portfolio

Heineken

It was important to bring the urban mojo back to the brand. This work taps the city's underground and leads the culturally adventurous down dark, celestial alleys.

Chrysler/Jeep

Pole signs that entertained skiers while they rode the lifts at some of Alberta's best known ski resorts.

Jeep/Lysol/Henckel

This is a collection of adventitious work. While striking without warning, each idea offers its own unique insight.

PayPal

Aimed at business owners across Canada, these rich media & standard banners speak to PayPal's breadth of services & experience.

Air Miles

Air Miles impels us to take advantage of every opportunity, big and small.

Education

Accreditations

University of Guleph-Humber
Bachelor of Creative Advertising

Skills

Skills

advertising brand strategy content creation copywriting customer segmentation design marketing strategy presentation and slide design writing digital marketing

Tools

Bitly Facebook Flipboard Illustrator InDesign Instagram Kickstarter LinkedIn Mailchimp Newscred Photoshop Powerpoint Twitter Twitter Advertising YouTube

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Banking & Finance Consumer Products Ecommerce Entertainment Fashion Health & Wellness Music Real Estate & Property Travel

What I read

TechCrunch, Masgable, Suzanne Pope, Ken Wilber, Clive Barker, anything that starts off with "Once Upon a Time", The Nature of Things, TED, Blockchain Fundamentals, Firstpost, random Twitter feeds, Bloomberg...

Side projects

When Cerebral Entertainment Inc. pivoted away from management and into online marketing, I had the pleasure of leading the content development team, nurturing communities for a wide range of clients.

Ideal team

A team where no one person believes they're the smartest person in the room. Whether you're working with one person or across entire departments, the magic comes from harnessing the unique perspectives of each team member.