Drew O.

  • Joined September 2016

Taking on creative strategy and ideas along with bringing products to market is serious work that I love.

  • Dallas, TX, United States
Profile photo of Drew Ostry
Drew O.
Dallas, TX, United States

Services

Categories

Content Copywriting Marketing Strategy Design

Experience

Summary

I've worked across multiple verticals that include QSR, automotive, fast casual, healthcare, b-to-b, snack foods, dairy products, and non-profits. I am a proud former ad agency "generalist" that's crossed-over roles in strategy and creative & back again.

Work history

American Heart Association | American Stroke Association
Marketing Manager
I took my years of experience from the agency world, and now I apply my skills to the AHA roster of brands underneath the Focus On Quality umbrella. I'm surrounded by smart, passionate people that respect my "outsider" approach.
Samsung Mobile
Engagement Strategist
The biggest highlight was bringing a Samsung experience to life on the North Shore beaches of Hawaii during The Vans Triple Crown of Surfing in 2014.
The Marketing Arm
Associate Creative Director
Helped lead a team of designers, art directors, and copywriters across channels that included: shopper marketing, in-store promotions, digital, mobile and social media for the Dannon Yogurt & Frito-Lay.
Random House Books
Game Strategist
Facebook Game Development for Dr. Seuss with Random House Books. This project included: Wireframing initial game layout, co-developing the overall game concept, designing the user experience, writing all copy within the game and character development.
Publicis
Sr. Strategic Planner
Developed strategies across four different Sauza Tequila brands, Denny's and Power Bar. Worked directly with account service to ensure client's strategic vision shined through but continued to help refine the strategy by digging for insights.
Burrell Communications
Account Planner
Led planning and creative development for McDonald’s Young Adult initiatives covering both African American and General Market assignments across a broad range of menu items and new product launches, consistently adding increased sales.
Saatchi & Saatchi
Communications Planner
I was responsible for studying and reporting on emerging trends in console gaming. My insights helped craft the agency POV regarding Toyota’s approach toward the medium and what games suited each of their models.

Portfolio

Drew Ostry Marketing and Advertising Portfolio

This covers a variety of past professional creative projects that have run in a variety of media landscapes. I also have led teams from a strategic standpoint. I can provide creative brief samples upon request as well.

Education

Accreditations

Texas State University
BFA, Communication Design
Miami Ad School
Certificate, Account Planning

Skills

Skills

advertising presentation and slide design content creation brand strategy branding public speaking B2B marketing

Tools

Photoshop Illustrator InDesign Hootsuite iMovie Powerpoint Instagram Final Cut Pro Keynote Pinterest Scrivener Snapchat Twitter Vine YouTube

Availability

Not seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 40hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Animals & Pets Consumer Products Ecommerce Entertainment Events Fashion Food Gaming Kids & Parenting

What I read

Medium, Print, Pixar Storytelling: Rules for Effective Storytelling Based on Pixar's Greatest Films, The Art of Communicating, Draplin Design Co.: Pretty Much Everything, It Will Be Exhilarating

Side projects

fNograph. When called upon, I help guide this small company through the channels of various global brands. I listen, assess and advise when needed. fNograph is a fast, flexible, ethnographic approach to understanding consumer mindsets around the world.

Ideal team

Small but mighty. I prefer to have a point of contact throughout my day to bounce ideas off of, sometimes on the fly. I like a player-coach-manager, someone that can walk it as well as they can talk it.