Obi E.

  • Joined June 2015

Experienced Web publishing and content pro, specializing in eCommerce, with a passion for sustainable style and the sharing economy.

  • San Francisco, CA, United States
Profile photo of Obi Elledge
Obi E.
San Francisco, CA, United States



Content Strategy SEO Copywriting Growth



My blog led to a job at an entertainment website, where I became head of operations. Next, I built an independent consultancy that specialized in digital strategy for fashion brands. Today I own UX content for part of Google's most profitable product.

Work history

Senior Content Strategist
I own user experience content for part of AdWords, which include UI copy, in-product help, and articles hosted in an help center.
Content Strategist
Consulted with content strategy and creation, including press materials, product descriptions and other site pages, blogs, and social content.
SEO copywriter
Content creator for SEO-driven concept pages and Google+ posts.
Associate Content Manager
Developed and published content for campaigns and sponsorships, including Back to School, Black History Month, and Holiday. Distinguished as publishing and tools expert among content strategy team.



content strategy CMS content management web publishing blogging analytics Product Management product strategy HTML CSS


Wordpress Google Analytics Google Docs Photoshop Basecamp CMS Adobe Creative Suite omniture sitecatalyst mac os windows iOS Hootsuite Android olapic


Not seeking work


  • Available during business hours only


What I read

I'm currently reading New Mansions for New Men, by Dane Rudhyar. My daily digital reads are generally a mix of Mashable, The Next Web, and Medium.

Side projects

The Fashion Cult started as a fashion blog. It's now a network of blogs and, more importantly, a philosophy on being a thoughtful consumer.