Emma A.

  • Joined October 2016

Creative marketing strategist with 10 years+ experience across a range of industries in the UK and Australia. Curious, energetic, commerical

  • Melbourne

Worked with

Services

Categories

Content Community Strategy Marketing Email

Experience

Summary

I have delivered award-winning direct response, brand marketing and integrated digital strategies across a range of industries in the UK and Australia, using smart data and creativity to solve business challenges, and deliver ROI

Work history

Pearson
Head of Digital Marketing Services (contract)
Leading the digital marketing department, determining the marketing strategy for the organisation’s strategic alliance partners in Australia; developing growth initiatives internationally.
Head of Digital Marketing
Creation of the digital marketing function; developing the digital strategy and applying this across the company’s 26 locations in the UK. Development of content, blogger outreach, event and and community engagement activity.
Towergate Insurance
Marketing Director
Delivered the first fully responsive website in the UK financial services industry, migrating multiple websites onto a single domain and created the inbound communications plan. Built a crowd-sourced, online engagement platform.
Digital Strategy Director
Europe’s fastest growing boutique hotel group. Led the digital team to deliver customer acquisition and engagement strategies using data analytics to plan, execute and optimise online advertising, organic search, blogger outreach and digital PR.

Portfolio

Towergate Insurance - web design and build

Managed, oversaw and launched the first fully responsive website in the financial services industry using an Agile methodology, migrating multiple websites onto a single domain and new content management platform (Umbraco), supporting a portfolio of over 80 B2B and B2C products

Go Ape High Wire Forest Adventure - online community development

Built the digital marketing function and plans for the company's 26 locations Launched and managed online consultation for US and Australian territories. Developed the Go Ape Tribe online community. Appointed roster of agencies and software solutions to support marketing including IBM Silverpop

Education

Accreditations

DeMontfort University
Management of Design and Innovation
Chartered Institute of Marketing
Diploma in Marketing

Skills

Skills

advertising research planning brand strategy digital marketing marketing strategy content strategy blogger outreach communications community building

Tools

Basecamp Mailchimp umbraco kentico Bitly Campaign Monitor Eventbrite Facebook Instagram Marketo Optimizely PRWeb SlideShare Wordpress

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Health & Wellness Music Social Enterprise Sports Tech Travel