Eric D.

  • Joined January 2018

Marketing expert. I love attribution. Marketing should be a math equation for growth.

  • Greenville, SC, United States
Profile photo of Eric Dodds
Eric D.
Greenville, SC, United States

Services

Categories

Marketing Paid Advertising Social Media Content Strategy

Experience

Summary

Over a decade of experience in marketing on the agency and client sides. Co-founded and scaled the largest code school in the world by leading a world-class marketing team. Have managed multi-million dollar marketing programs.

Work history

Brains on Fire
Research Specialist
I joined Brains on Fire as a Research Specialist, working directly for a PhD of neuroscience. I worked directly with a PhD to build qualitative research collection programs and analyze quantitative reports on customer data from clients.
Best Buy
Community Manager
orked on the team who launched and managed the musical instrument industry’s first employee-driven, consumer facing program (“Mi11″). The strategy combined word of mouth marketing, offline community events, and online social media.
Double Day Publishing
Marketing Lead
I managed execution of a word of mouth and social media promotion for the launch of John Grisham’s book, The Confession. The goal was to identify John Grisham enthusiasts who would later serve as offline advocates to drive awareness about the new book
Colonial Williamsburg Foundation
Strategist and Community Manager
I worked with the Colonial Williamsburg Foundation to accomplish several goals, including increased engagement with customers customers, improving the customer experience for both those planning visits and those on site and building a content strategy.
Liquid Wrench
Strategist and Account Manager
I was responsible for executing all elements of Liquid Wrench’s 2012 marketing plan. Strategy focused on creating content as a foundation to give the brand more relevance in the DIY market, coupled with direct product education at offline events.
The Iron Yard
Co-founder and CMO
I co-founded what became the largest code school in the world, building an extremely sophisticated marketing practice in the process.

Education

Accreditations

Clemson University
B.S. in Marketing

Skills

Languages

English

Native or bilingual proficiency

Skills

advertising digital marketing marketing strategy brand strategy customer retention lead generation lead nurturing marketing automation email marketing paid advertising

Tools

Facebook Advertising Google AdWords Google Analytics Mailchimp Marketo Optimizely Moz Zapier Intercom LinkedIn Ad Network

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 30hrs per week
  • Can commit to 6 months to 1 year