Profile photo of Erin Harris

Erin H.

Average rate
$100/hour
Message
Invite to job
  • Joined March 2017

I write dynamite copy to help your sales explode.

  • Milwaukee, WI, United States
Profile photo of Erin Harris
Erin H.
Milwaukee, WI, United States
Message
Invite to job

Worked with

Services

Categories

Content Copywriting Email Marketing SEO

Experience

Summary

After 5 years as a freelance writer and editor, I spent 7 years working in-house as a B2B content marketer. Now, with a passion for writing from anywhere, I consult for clients who want to get noticed—and who want to sell.

Work history

Crisis Prevention Institute
Contract Writer/Editor
By deftly creating every type of content in the marketing funnel, I help CPI attract and keep customers. Whether it's sales pages, PPC landing pages, SEO copywriting, nurturing emails, eBooks, or blog management, I write copy that converts.
WMSE Radio
Writer
Wrote a promotional food blog enticing food and music lovers to come to WMSE’s annual Food Slam fundraiser.
Crisis Prevention Institute
Senior Copywriter/Editor
Wrote and edited friendly, helpful, fun-to-read content spotlighting CPI as a trusted advisor that gives people the training they need to make work and life better.

Portfolio

Benefits of cpi training

Sales Page

The CPI sales team needed data to show decision makers why they should invest in training. So I wrote and led the development of this page showcasing how the prospects' very own sister companies use CPI to solve problems and meet goals.

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Landing Page

This page has been a game changer in CPI's content marketing. It averages 674 conversions a month. In the words of Online Marketing Manager Heath Copps, "Visitors fill out forms at a higher rate when Erin’s copy convinces them to get a resource."

Outcomes

Testimonials Page

Wrote and led the development of Results, a pinboard page filled with customer testimonials and case studies. The CPI team says it's crucial to closing sales.

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SEO Page

I ghostwrote this blog post to rank for the keyword "major neurocognitive disorder." It ranks #2 in Google (sometimes #1), and garners over 3,000 page views per month.

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Lighthearted Sales Page

Sometimes conversions require humor. Because WMSE's audience loves food, movies, and good times as much as music, I got to have quite a bit of fun with this page.

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Storytelling Sales Page

Stories sell. I wrote this post to convince net new prospects to sharpen their skills at the CPI Instructors' Conference. Here's what Copyblogger's Sonia Simone tweeted about it: "Thought this was a great example of a powerful, principled marketing message."

Education

Accreditations

Vermont College
B.A., Liberal Arts
Vermont College of Fine Arts
Graduate work toward an MFA in writing
Copyblogger
Certified Content Marketer

Skills

Skills

blogger outreach blogging content creation content marketing digital media ebooks editing lead generation lead nurturing writing

Tools

Bitly Canva Medium Moz Prezi Speechpad Trello Wordpress

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Animals & Pets Consumer Products Ecommerce Food Health & Wellness Music PR & Communications Philanthropy Travel

Side projects

I've volunteered on a film festival's screening committee, and this year I'll be volunteering on a farm. I'm also a fiction writer, currently working on a serialized ghost story. And I blog about food, film, music, health, and, of course, WRITING!