Erin H.
- Joined March 2017
Want more clicks, calls, customers? I write powerful content to get you more leads and more sales.
- Milwaukee, WI, United States
Worked with
Services
Categories
Experience
Summary
After 5 years as a freelance writer + editor, I spent 7 years in-house as a B2B copywriter. Now I bring my chops to even more businesses that want to do good with good marketing. I'm your strategic partner if you want to get noticed—and you want to sell.
Work history
Portfolio
Sales Page
The CPI sales team needed data to show decision makers why they should invest in training. The prospects were in the consideration phase with brand awareness, so I wrote this page to guide them closer to a sale.
Landing Page
This page has been a game changer in CPI's content marketing. It averages 674 conversions a month. In the words of Online Marketing Manager Heath Copps, "Visitors fill out forms at a higher rate when Erin’s copy convinces them to get a resource."
Testimonials Page
Wrote and led the development of Results, a pinboard page filled with customer testimonials and case studies. The CPI team says it's crucial to closing sales.
SEO Page
I ghostwrote this blog post to rank for the keyword "major neurocognitive disorder." It ranks #2 in Google (sometimes #1), and garners over 3,000 page views per month.
Lighthearted Sales Page
Sometimes conversions require humor. Because WMSE's audience loves food, movies, and good times as much as music, I got to have quite a bit of fun with this page.
Storytelling Sales Page
Stories sell. I wrote this post to convince net new prospects to sharpen their skills at the CPI Instructors' Conference. Here's what Copyblogger's Sonia Simone tweeted about it: "Thought this was a great example of a powerful, principled marketing message."
Education
Accreditations
Skills
Skills
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Availability
Not seeking workAvailable
- Available during business hours only
Commitment
- Can work 20hrs per week
- Can commit to 1+ years
Interests
Industries I love
Side projects
I've volunteered on a film festival's screening committee, and this year I'll be volunteering on a farm. I'm also a fiction writer, currently working on a serialized ghost story. And I blog about food, film, music, health, and, of course, WRITING!
Ideal team
I love getting results for marketing directors and CMOs in mid-size B2Bs. I also revel in writing for B2C companies that focus on holistic health and wellness. If your work is about doing good in the world, we'd work well together.