Evonne C.

  • Joined January 2018

Customer-centric marketer. Experienced in AdWords (Search, Display, Remarketing), SEO. Worked for companies in Toronto and new to freelance.

  • Toronto, ON, Canada
Profile photo of Evonne Chen
Evonne C.
Toronto, ON, Canada

Experience

Summary

I started digital marketing from executing SEO tactics for the comparison shopping engine Shopbot.ca. Time flies and I've since gained experience in both marketing organically and paid advertising. My curious mind leads me to think from customers' views.

Work history

Marketing Specialist
I helped the online travel agency with their travel (flight) metasearch partnerships. Most work involved analyzing competitor pricing and product on metasearch sites and understanding customers to identify pricing and product opportunities.
Digital Campaign Specialist
Pay-per-click campaigns for AdWords (Search, Display, Remarketing) and LinkedIn (Sponsored Content) to generate leads. Tasks included writing targeted research competition, keywords, writing ad copies, campaign setup/ maintenance/ optimization.
Marketing Assistant
Product descriptions for office supplies and set up the social media/ email calendar to engage with customers. Data entry and maintenance of product listings in SAP and Excel. Sales data analysis.
Marketing Assistant
On-site SEO: title tag optimization, seasonal eventideation and execution Off-site SEO: influencer outreach, link-building Result: 1000+ optimized title tags, 32 influencers partnered and links built, 30% site-wide traffic increase
Freelancer, Consultant
Social media

Portfolio

Dream Air Travel Twitter

Account setup from scratch, content sharing and account maintenance

Education

Accreditations

Strategic Relationship Marketing
Bachelor of Science

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years