Profile photo of Felissa Allard

Felissa Allard

Average rate
$75/hour
  • Joined September 2015

I'm a freelance writer with over 10 years experience in the beauty, fashion and lifestyle world in both editorial and PR.

  • Plainview, NY, United States
Profile photo of Felissa Allard
Felissa Allard
Plainview, NY, United States

Availability

Seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 25hrs per week
  • Can commit to 1+ years

Services

Categories

Social Media Public Relations Content Copywriting Email

Experience

Summary

After graduating with my Master's in Journalism from Columbia, I began work at Health Magazine. I've written for the New York Daily News, About.com and Life & Style. On the PR side, I've managed big name accounts like Hanes, L'eggs, Goody and Vichy.

Work history

CRC
Account Manager
I oversaw all our beauty, fashion and lifestyle consumer brands including Hanes, L'eggs, Samsung and more. I handled account management, event planning, media strategies/planning and managing our account executives.
Account Manager
I worked and managed our beauty and lifestyle clients including Archipelago, 3Floz.com, Sia Botanics and Snowberry. I worked on pitching, media planning, event planning and media outreach.
Account Executive
I handled all national media pitching, outreach and event planning for beauty brands such as Goody, Vichy, First Aid Beauty, Obagi, Freeman and more. I coordinated all aspects of the brand's PR, including national, regional, online and broadcast media.
Fashion Writer
I covered all aspects of celebrity fashion, including writing and pitching stories, attending fashion week and attending market events.
Beauty and Fashion Writer
I covered fashion and beauty news going on throughout New York City, including store openings, fashion week and product launches. I interviewed designers and models for stories. and also wrote first person stories based on strange celebrity experiences.

Education

Accreditations

Columbia University
Master's in Journalism
Brandeis University
BA in History and Politics

Skills

Skills

social media management social media strategy writing copywriting media relations pitching press releases digital media editing editorial

Tools

Basecamp Cision vocus meltwater Instagram Facebook Twitter Pinterest Powerpoint PRWeb Wordpress LinkedIn Bitly YouTube Final Cut Pro

Interests

Industries I love

Consumer Products Fashion Health & Wellness Media PR & Communications Sports

What I read

My favorite magazines are Vanity Fair, InStyle, Women's Health and Real Simple. I devour historical fiction, especially anything by Philippa Gregory. I subscribe to the New York Times and read CNN, NBC, HuffingtonPost.com and TheDailyBeast.com regularly.

Side projects

I've created three perfect children in my spare time.

Ideal team

I can work with all sizes of teams. I've worked with large corporate clients like Hanes and Goody and helped launched smaller brands like First Aid Beauty, which had a team of two. I enjoy working with clients that really listen.