Profile photo of Flora Pang

Flora Pang

Average rate
$45/hour
  • Pro
  • Featured
  • Joined June 2015

Full stack digital marketer with 4+ years of experience in marketing strategy, social media, PPC, Facebook Ads & content marketing

  • Toronto, Ontario, Canada
Profile photo of Flora Pang
Flora Pang
Toronto, Ontario, Canada

Worked with

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 30hrs per week
  • Can commit to 1+ years

Services

Categories

Content Paid Advertising Strategy Social Media Marketing

Reviews and references

Summary

Overall
Communication
Work
Knowledge

Recent reviews

Flora did a great job for us. She was dedicated and kept us informed of our progress.

Flora is the gold-standard in social media marketing. Don't even think twice -- if you want to expand your social presence for your company, she is truly exceptional. Timely, professional, responsible, market-savvy, I count on Flora to be the public face of our company -- a huge responsibility-- as well as to run our behind the scenes analytics and operation.. She has my absolute highest recommendation.

Experience

Summary

As a Toronto-based full-stack digital marketer since 2013, I’ve worked exclusively with startups to expedite their growth using inbound marketing tactics.

CloudPeep clients

Startup
Interview Content Piece
Feb 2017 to ongoing
Startup
Ecommerce marketing analysis and strategy creation
Mar 2016 to May 2016
Startup
Facebook Ads for Travel Site
Nov 2015 to Feb 2016
Startup
Marketing Strategy and Implementation
Aug 2015 to Sep 2015
Social Media Marketer
Aug 2015 to ongoing

Work history

Digital Strategist
I'm in charge of the strategy, execution and ongoing optimization of demand generation programs including PPC (AdWords, Bing Ads, Adroll), SEO, content marketing, social media marketing (Facebook, Twitter, LinkedIn) and advertising campaigns.
Digital Marketing and Communications Specialist
I wore multiple marketing hats in support of the go-to-market strategy: built a solid social media presence, managed PPC campaigns, reached out to influencers, and conducted market research.
Freelancer
I conducted a thorough marketing audit (SEO, analytics, content marketing, email marketing, website optimization) and provided actionable recommendations based on audit insights.
Chief Marketing Officer
Acting as the CMO, I led the strategic development of marketing and communications programs.
PPC Superstar
Managed Facebook Ads (custom audience), optimized PPC campaigns following a thorough audit. The results: clickthrough-rate increased by nearly 50%, converted clicks increased by 126.4% while the cost per converted clicks went down by 56.1%.
VP of Marketing
As VP of Marketing, I was in charge of the overall marketing strategy and branding strategies.
Content Writer
I contribute to MomentFeed's blog by writing articles about social media, SEO and more.
Freelancer
I helped ScribbleLive set up their PPC campaigns for one of their products, Visually.

Portfolio

Google AdWords Certification

I have been AdWords certified since June 2014.

Digital Marketing Management Certificate

I have obtained my Digital Marketing Management Certificate from University of Toronto on August 2014, after completing 4 classes on social media, SEM, CRM and inbound marketing.

Inbound Certification

I have obtained the Inbound Certification from Hubspot on April 2014.

Google Analytics Individual Qualification

I have been Google Analytics certified since July 2014.

Bing Ads Accredited Professional

I have obtained the Bing Ads Accredited Professional certificate on October 2014.

Education

Accreditations

Honours Bachelor of Arts

Skills

Languages

French

Limited working proficiency

Chinese

Native or bilingual proficiency

English

Native or bilingual proficiency

Skills

PPC content marketing Web Analytics Inbound Marketing Strategy growth hacking lead generation paid advertising social media strategy Facebook Ads community management

Tools

Marketo Hootsuite Google Analytics Google AdWords Radian6 Sysomos Bing Ads Adroll Moz Wordpress Facebook Advertising LinkedIn Ad Network Facebook Twitter Pinterest

Interests

Industries I love

Advertising & Marketing Consumer Products Ecommerce Entertainment Fashion Food Gaming Music Tech Travel

What I read

I read suspense and mystery novels when I want to be mentally stimulated, non-fiction when I want to gain some perspective on various aspects of life, and I'm certainly not above reading popular fiction when I just want to kick back and relax.

Side projects

In my spare time, I manage my own blog where I write about startup marketing strategies and tactics, you can view it here: www.florapang.com