Profile photo of Francesca Luke

Francesca L.

Average rate
$40–60/hour
  • Joined February 2018

Experienced graphic designer specialising in high impact UX/UI design, visual design and digital and print marketing solutions

  • Valencia, Spain
Profile photo of Francesca Luke
Francesca L.
Valencia, Spain

Worked with

Services

Categories

Design Marketing

Experience

Summary

I'm a British graphic designer with 8+ years experience. I have worked with a range of companies from start-ups looking for innovative UX/UI solutions, to more established businesses looking for high impact marketing designs.

Work history

Digital Designer - Freelance
Creating UX/UI design solutions and pixel-perfect digital marketing materials. Editing and processing images.
Graphic/digital designer
Re-designing the e-commerce B2B & B2C websites whilst enhancing the user experience throughout the booking journey. Designing both digital & print marketing materials. Helping to modernise the brand & develop new digital strategies.
Culture Go Go
Graphic/digital designer & communications managaer
Designs - branding, website, email, social media, ad banners, pitchdecks etc Improving user experience & interaction on the website. Planning & creating international marketing campaigns. Part of a small & creative team that achieved 650% growth.
My Family Abroad
Digital designer & marketing executive
Design & creation of the brand from scratch. Digital designs - desktop & mobile websites, newsletters & social media content. Managing the day-to-day running of the website using Wordpress.
Pueblo Inglés (now Diverbo)
Educational coordinator & graphic designer
Designing flyers, invitations, calendars, booklets & materials for the classes. Working alongside a developer to refresh the ‘Kids & Teens’ website. Managing a team of teachers & creating & coordinating workshops/activities.
Lookfantastic
Digital designer & photo editor
Managing product imagery across the site, including taking & editing photos. Designing promotional banners for 100+ luxury brands. Designing bespoke magazine style feature articles & HTML newsletters.
Cullera Hills
Digital Marketing Strategist - Freelance
Creating a plan for marketing to people in the UK to buy a second home on the Spanish coast. Analysing the market, doing competitor research, creating customer personas and developing a digital marketing strategy.

Portfolio

Agentportal home final

Re-design of business agent portal for established travel tour company

The brief was to re-design and modernise the entire B2B agent portal for Wendy Wu Tours. To create an easy-to-use and engaging platform that drives travel agents to book online and encourages repeat business. To incorporate a points incentive system, training courses, downloadable materials etc

8.search results mapopen hotelv2

New hotel search and booking service

The brief was to research and design a viable solution for the tour company to start offering a comprehensive hotel search and booking service. I created early stage mock-ups to present to stakeholders.

Landing header whitebox1

Detailed wireframe for editable landing page

The brief was to create a detailed wireframe for an e-commerce landing page template that is highly editable in the backend. I designed the wireframe, adding in certain additional details on the clients request. I worked with the developer to create the flexible landing page.

Cgg homepage

Online travel community with personality

The brief was to create fresh, clean and playful designs for the online travel and sharing community Culture Go Go. To use design to connect with a specific target audience and promote the brand spirit and philosophy. I created the brand and designed the front-end of the website.

3.social media   travel quote

Engaging social media content for travel company

The brief was to visually represent the high-end travel company on social media and engage with customers and travel agents. To create modern and stylish graphics whilst maintaining the personality of the brand.

Latin america page 001

Travel brochure design for new destinations

The brief was to create double page spreads to introduce new travel destinations in the Worldwide Travel brochure. To use attractive images and a fresh layout to bring the destinations alive whilst being informative.

Education

Accreditations

University of Sussex, UK
BA Media Practice & Theory 2:1
Bbooster, Valencia
Business Accelerator Programme

Skills

Languages

English

Native or bilingual proficiency

Spanish

Professional working proficiency

Skills

UI design UX design Visual design graphic design digital marketing Interaction design Wireframes design photo editing

Tools

Photoshop Illustrator InDesign Adobe XD Sketch Invision Mailchimp Trello

Availability

Seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 40hrs per week
  • Can commit to 6 months to 1 year