Tracy Jensen

  • Joined May 2015

I am a Marketing & Communications Specialist who excels at content, branding and outreach, bringing an authentic voice to each project.

  • Chicago, Illinois, United States
Profile photo of Tracy Jensen
Tracy Jensen
Chicago, Illinois, United States

Availability

Seeking work

Available

  • Available during business hours only

Services

Categories

Content Social Media Copywriting Email Public Relations

Experience

Summary

For 10+ years, I have worked with organizations to extract and develop their central identity and message, creating compelling strategy and communication tools for a variety of audiences. Fields: Publishing, eCommerce, nonprofit, small business

Work history

Founder & CEO
Provide marketing consulting services, content creation, project management and social media promotion/advertising to a range of businesses. Certified Constant Contact Solutions Provider and HootSuite Certified Professional.
Marketing Research Consultant
Provide marketing research for academic publishers, focusing primarily on online support resources for instructors and students.
Freelance
Freelance Writer
Create essays, articles and press releases related to parenting, lifestyle, health, community service, social media and blogging. Featured Contributor, SheOwnsit.com. Featured in upcoming HerStories Project anthology, So Glad They Told Me, spring 2016.
Website Manager - Marketing
Create and implement marketing strategy and messaging for eCommerce site. Spearheaded product expansion, website redesign, licensing partnerships and developed processes for reporting results and capturing metrics. 625% growth in 2014.
Chicago Swim School
Marketing Director
Manage all aspects of marketing efforts encompassing online and print advertising, social media, digital communications, public relations and promotional events.
Freelance
Freelance Marketing and Communications Specialist
Served as panelist, Social Media Week, Chicago 2013 - Reactivating a Brand in the Social Media Age. Provided marketing consulting services, content creation, and social media promotion/advertising to companies. Created selling tools and presentations.
Founder, Editor & Blogger
Founder, Editor and Contributor to ItBuildsCharacter.com, authoring content and supervising team of writers. Contributor for a variety of blog platforms, including BlogHer, Mamapedia, ScaryMommy, Just Be Enough, ChicagoNow, and Chicago Parent.
The Chicago Lighthouse for People Who Are Blind or Visually Impaired
Manager, Corporate and Foundation Relations
Authored grand proposals and reports for organization's portfolio of 42 programs.

Portfolio

Tracy Jensen's online portfolio

Here is a sampling of some of my writing available online.

Education

Accreditations

Indiana University
B.A., English
Constant Contact
Certified Solutions Provider
HootSuite
HootSuite Certified Professional

Skills

Skills

content creation marketing strategy Online marketing blogging public speaking blogger outreach market research content marketing content strategy copywriting

Tools

Wordpress Constant Contact Hootsuite Google Analytics BuzzSumo Cision Facebook Twitter LinkedIn Bitly Facebook Insights Mailchimp

Interests

What I read

I love both fiction and non-fiction. I just finished Joan Didion's The Year of Magical Thinking. I'm currently going between Beverly Cleary's memoir A Girl from Yamhill and China Dolls by Lisa See.

Side projects

I have written regularly for a variety of websites, including EverydayFamily, Chicago Parent and ChicagoNow.