Profile photo of Genevieve Hathaway

Genevieve Hathaway

Average rate
$45/hour
  • Featured
  • Joined July 2015

Content Creator & Marketer. Social Media Maven. Passionate about powerful, engaging storytelling and building brands.

  • Seattle, Washington, United States
Profile photo of Genevieve Hathaway
Genevieve Hathaway
Seattle, Washington, United States

Worked with

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 40hrs per week
  • Can commit to 1+ years

Services

Categories

Social Media Content Copywriting Marketing SEO

Experience

Summary

4 years working as a freelance content producer, copywriter and brand builder for diverse companies. Projects included producing web, brand, print content and copy; preparing editorial calendars; managing brand message across a variety of platforms.

CloudPeep clients

Other
Writing summaries on business conference keynotes
Sep 2016 to ongoing

Work history

G Adventures Tours
Content Producer (Contract)
Produced content for G Adventures’ website and blog; including written content, photographs and videos. Worked with editorial team to ensure content matched editorial style and voice. Strategically crafted content to target audience and market tours.
Founder; CEO; Editorial and Social Media Content Manager
Developed and implemented strategic content plan to establish ArchaeoAdventures Tours as the industry leader in Middle East and North Africa women’s tours. Produced web, blog, social media, and newsletter content; including written and visual content.
Writer and Photographer
Produced content for the Outdoor Women’s Alliance’s blog. Researched and wrote articles on complex international topics, including delivering articles on women climbers and gender equality in Morocco, Pakistan, and Afghanistan.
Alpine Athena: a woman's climbing magazine
Editor; Content Production Manager
Created and managed editorial calendar. Coordinated and managed articles from three staff writers and guest writers. Produced brand copy and website copy. Ensured brand voice consistent across all platforms. Produced quarterly online magazine.
Planeterra Foundation
Content Producer (Contract)
Traveled to Meknes (Morocco) to photograph and produce an article about AFER (Association Des Femmes et Enfants Ruraux), Planeterra's in-country small enterprise development partner.
Genevieve Hathaway Media
Writer & Photographer; Content Producer
Produced articles and photographs for the following clients: National Geographic Traveller India, the Seattle Times, Global WA, Vagabundo Magazine, EcoTraveller Guides, TWG Magazine, MatadorNetwork, Pemba Serves: Outdoor Industry Professionals.
Marketing Photographer and Social Media Assistant
Design and execute video and photography marketing campaigns on social media, youtube, the blog. Plan, prepare, film and edit viral videos with over 100k views. Produce engaging video and photography content for social media channels and the blog.

Portfolio

Solar Eclipse in the Sahara: The Earth Stands Still

Traveled to Morocco's Sahara desert to produced an article and photographs for G Adventures's blog. Article intended to engage G Adventures' audience and market the company's Morocco tours. Complete list of content produced for G Adventures: https://www.gadventures.com/blog/author/genevievehathaway

Turning Point: Istanbul’s Female Dervishes

Researched, interviewed and photographed Istanbul's women whirling dervishes. Prepared article, photographs and video of whirling dervishes for G Adventures' blog. Crafted article strategically to market company's Istanbul and Turkey tours.

ArchaeoAdventures Tours

Prepared brand copy and ensured brand voice remained consistent across all platforms. Prepared web copy for all website pages. Managed blog editorial calendar and guest writers. Prepared monthly e-newsletter. Produced blog articles. Designed and implemented media relations strategy.

Equality Drives 21-Year-Old Pakistani Woman to Summit Everest—and Beyond

Researched, photographed and prepared article on Samina Baig, Pakistan's first female mountaineer. Worked on the project in Pakistan.

Video: Anything You Can Do I Can Do Better

Planned, filmed and edited video. Video starring the Seattle Opera's leading singers for Count Ory. This video went viral with over 100,000 views. The purpose of this video was to promote the lead singers for Count Ory.

Video: A Tale of Two Tenors

Planned, filmed and edited video. Video starring the Seattle Opera's leading singers for Count Ory. This video had a large reach of over 32,000 views. The purpose of this video was to promote the lead singers for Count Ory.

Education

Accreditations

University of Washington
BS Biology: Focus Physiology and Genetics
University of Washington
BA Archaeology: Focus Osteoarchaeology and Egyptology
American University in Cairo
Extensive course work in Egyptology
University of Washington
BS Biology: Focus Physiology and Genetics
University of Washington
BA Archaeology: Focus Osteoarchaeology and Egyptology
American University in Cairo
Extensive course work in Egyptology

Skills

Skills

tenacious master researcher creative problem-solver visual storyteller versatile writer dynamic marketing strategist logistics manager efficient project manager effective networker and relationship builder blogging editorial

Tools

Hootsuite Wordpress Square Space Adobe Photoshop Adobe Lightroom Twitter Facebook Google Analytics Pinterest Instagram LinkedIn Sony Vegas Pro Microsoft Word Google Docs Excel

Interests

Industries I love

Advertising & Marketing Events Health & Wellness PR & Communications Philanthropy Photography Science Social Enterprise Tech Travel

What I read

The Guardian, International Business Times, The Atlantic, National Geographic, The Economist, Wired, Forbes, WAMDA, Women in the World, Women for Women International

Side projects

Gear for Gals in Pakistan - fundraised $15,000 in climbing gear to help promote gender equality in Pakistan through training women as mountaineers. War on Walls: Egypt's Arab Spring street art movement documentary photography project and exhibit.

Ideal team

I prefer working in teams that are collaborative and an exchange of ideas are encouraged. I can work in small and large teams, as well as projects that require more independence and projects in which team members work closely together.