Profile photo of George Michalec

George M.

Average rate
  • Joined May 2019

I'm a brand designer and illustrator with years of experience creating successful packaging designs and marketing collateral.

  • Norwood, Massachusetts, USA
Profile photo of George Michalec
George M.
Norwood, Massachusetts, USA

Worked with



Design Marketing Strategy Copywriting Development



I'm a designer and illustrator with years of experience bringing products and services to market. I specialize in the creation, refreshment, and extension of brands with logo design, packaging design, print and digital collateral creation.

Work history

Brand creation, packaging development, marketing collateral.
I developed the Theia brand, packaging, marketing collateral, and website. I assisted the sales team with the development of presentations, and worked closely to help launch the products nationally.
Brand creation, packaging development, marketing collateral.
I work closely with the team at Regal to develop new products, packaging, and displays for consumers who enjoy toys and games!
Brand creation, packaging development, marketing collateral.
I helped to design the brand as well as create all of the unique packaging solutions including shrink wraps, trays, and POP displays.
Brand refinement and extension, packaging development, marketing collateral.
I work with Ageless Derma to continually define their brand, and extend their look, feel, and voice, into new product lines and various packaging solutions.
Brand extension, packaging development, marketing collateral, POP displays.
Provide design and creative services to create packaging, POP, and marketing materials.
Define brand, create packaging and marketing materials.
I work to extend this brand across new and innovative product lines with packaging design and marketing collateral design.
Refine brand, create packaging and labels, customer and marketing communication.
Working closely with marketing and sales teams to properly extend brand across new product lines while simultaneously fixing past brand transgressions on existing products.
Created brand and large, integrated system for display on multiple packages and
Created brand and packaging for 150+ candy and gift items, including cartons, wraps, tubs, cards, bags, and more.


Theia Brands

Developed brand, created logo, and packaging solutions for Theia Brands line of Spreadable Cheeses and Dips


Refined brand and extend across existing and new product lines with a wide range of packaging design, including folding cartons, tubs, labels, cards, and more.


Advertising campaign for Phazyme including newspaper FSI.

Global Garden Friends

POP design for in-store display of premium gardening products.

Julex Capital Management

Marketing brochure developed and design for adpattive investing firm

Fleet Tradeshow Booth

Branding adapted and graphics created for tradeshow booth.



Syracuse University
Bachelor's Degree in Communication and Graphic Design




Native or bilingual proficiency


brand strategy communications branding design visual communications infographic design HTML marketing strategy photo editing web design


Illustrator Photoshop InDesign Final Cut Pro Mailchimp LinkedIn Shopify Wordpress Squarespace Prezi Keynote iMovie Instagram Facebook Advertising Constant Contact


Not seeking work


  • Not specified


Industries I love

Fashion Food Health & Wellness Media PR & Communications Retail Tech

What I read

Fashion, trade, and advertising magazines, graphics, packaging, and marketing blogs, and on-topic books about current - and past - marketing errors.

Side projects

I've helped to launch some non-profit organizations as well as provide graphic and design support for local interests.

Ideal team

I enjoy working with all types of people, especially those that are driven to succeed. I am comfortable running a project from start to finish, and equally comfortable in a contributor role.