Profile photo of Kevin Giffin

Kevin G.

Average rate
$39/hour
Message
Invite to job
  • Joined October 2016

Freelance Social Media Manager, Consultant, and Writer for startups, small businesses, and large firms. Hand me an iced tea and I'm good.

  • Los Angeles, CA, United States
Profile photo of Kevin Giffin
Kevin G.
Los Angeles, CA, United States
Message
Invite to job

Worked with

Services

Categories

Content Copywriting Social Media Community Strategy

Experience

Summary

I've built on the marketing and writing foundation established at The University of Texas at Austin in several steps: In-house marketing departments, entry and senior-level roles at a marketing agency, and as a freelance Social Media Manager and Writer.

Work history

Main Street Hub
Senior Social Media Community Manager
At this Austin-based marketing agency, I developed and managed the brands of dozens of local businesses throughout the U.S., ranging from bars to interior design firms and beyond. Growth and improvement were key to supporting the hard work they do daily.
Dynamic Reprographics
Online Operations Manager
Updating the digital marketing strategy for this Austin print shop was the focus of my task here. This included establishing their Google+ presence, facilitating their B2B marketing outreach, and enhancing their online visibility through Adwords and SEO.
Bark & Co.
Copywriter
Provided blog and promotional marketing content for early-stage subscription service, BarkBox. This included product-specific posts, as well as general pet and lifestyle content for its consumer base, now totaling over 200,000 subscribers.

Portfolio

Screen shot 2016 10 17 at 2.44.57 pm

Delicious Fish, Satisfying Growth.

This post for a DC seafood dive (name redacted for confidentiality) shows the impact of engaging social media content. Shared over 275 times, this attention caused the page to boom from 8k to 8.5k likes in just one week; meanwhile, strong community management facilitated 50 new visitors that week.

Screen shot 2016 10 19 at 3.42.03 pm

Tapping Into Trends

"Think raising your practice exam score by 11 points is impossible? #StrangerThings have happened." For one LSAT test prep company, tapping into the social media success of a Netflix hit connected them to the 20-somethings in their student base while winning attention from prospective students.

Education

Accreditations

The University of Texas at Austin
Radio-Television-Film (Screenwriting)

Skills

Skills

social media management social media marketing social media strategy blogging content creation content curation editing video production public speaking brand strategy

Tools

Facebook Facebook Advertising Final Cut Pro Google AdWords Hootsuite Instagram Photoshop Pinterest Wordpress YouTube Vine LinkedIn Twitter

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 30hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Entertainment PR & Communications Media Social Enterprise

What I read

I recommend social media blogs like Simply Measured and Social Media Maven. I enjoy personal development books like The Little Book of Talent are great, and I love digging into books about writing. Currently, The Hero with a Thousand Faces.

Side projects

As a writer, I've been recognized at a couple of national screenwriting competitions. I've also assistant coached the national champion collegiate speech and debate team at UT Austin -- Hook 'Em!

Ideal team

I thrive on open teams. Being able to speak openly among clients and managers is not only beneficial to everyone, but invaluable to putting forth the best work possible. I gravitate towards positivity, and I hope to engender that whenever possible.