Profile photo of Gina Montoya

Gina M.

Average rate
$50/hour
  • Joined February 2016

Gina has a BS in journalism and a MS in economics. Her creative ability plus analytical mindset make her a digital marketing pro.

  • New York, NY, United States
Profile photo of Gina Montoya
Gina M.
New York, NY, United States

Worked with

Services

Categories

Content Copywriting Marketing Email Social Media

Experience

Summary

I was a news producer at two #1 rated shows at ABC and NBC local affiliates. I then moved on to digital marketing and CMS consulting, first in higher education, then at a digital agency and am now a marketing consultant at a NYC startup.

Work history

FFW
East Coast Marketing Manager
I established a marketing process and improved upon the digital lead generation process for the east coast division of the largest Drupal agency in the world. I also maintained our relationship with the open source and Drupal community.
Digital Marketing Manager
I managed emilygriffith.edu, which is built in Drupal, and constantly made modifications to improve user experience. I was also responsible for executing ongoing nurture campaigns and the school's social media presence.
The University of Oklahoma - OU Outreach
Marketing Director
I was the first marketing professional on board for a division of the largest College of Continuing Education in the US. I established marketing procedures and CMS best practices that are still in place 4 years after I left the University.
NBC, KFOR-TV, Oklahoma City
Morning Show News Producer
I was responsible for single handedly producing a 2-hour morning newscast daily that received a #1 ranking for the duration of my tenure. It was my job to figure out what was going on overnight that would affect Oklahoma City the following day.
KLKN-TV, Lincoln
News Producer, 6 & 10 PM
I was responsible for producing the two most watched newscasts for the local ABC news station in Lincoln, NE. In addition to selecting stories, copywriting and copyediting, I was also required to edit video for many of my own stories.
SEO Ghostwriter
In this role as a SEO ghostwriter I researched topics pertaining to clients in various industries. I was required to use targeted keywords to create blog articles in the voice of clients. I was also responsible for publishing posts using WordPress.

Reviews and references

References

Niall Fitzpatrick

Gina is an excellent marketer. She is skilled in many areas of marketing and not afraid to take on a new challenge. Her strategies are sound and based on data and she's always ready to pivot to optimize the campaign for success. Gina can write, tackle process, and is a strategist at heart. She's also a wonderful person. Highly recommended!

Portfolio

Houston Housing in 2014 - Ghost Writing

I used to work for a company where I was a ghost writer on various topics. This particular topic was the Houston housing market in 2014

Urban Skiing - Ghost Writing

This is another example of an article that I ghost wrote for a company who needed content for their website.

7 Atlanta Golf Communities in Hot Real Estate Markets

This is a blog post I wrote while ghost writing for a content development company.

My website

This website showcases some of my writing as well as gives a preview of my personality and experience.

Education

Accreditations

The University of Colorado
Journalism/Political Science
The University of Oklahoma
Economics

Skills

Skills

B2B marketing content creation social media strategy social media marketing website audits web creation copywriting writing digital marketing email marketing

Tools

Wordpress Drupal Webflow Automatr Constant Contact Mailchimp Hootsuite Facebook Advertising Instagram InDesign Illustrator Photoshop

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 10hrs per week
  • Can commit to 1+ years