Profile photo of Graeme Keeton

Graeme K.

Average rate
$30/hour
  • Joined December 2016

Copywriter and content creator. I'm bringing big brand and fiction-writing experience to creating copy that converts and captivates.

  • Cambridge, United Kingdom
Profile photo of Graeme Keeton
Graeme K.
Cambridge, United Kingdom

Worked with

Services

Categories

Copywriting Content Paid Advertising Email SEO

Experience

Summary

I began as a photographer, before moving into healthcare public relations, and then copywriting/content. I've written content for clients around the world, and have published a collection of short stories (a skill which informs my copywriting work.)

Work history

Velites Sport International
Velites are manufacturers of the world's best competitive jump ropes. Based in Spain, they approached me to develop and grow their voice among an international market. Since Feb 2016, Velites' online revenue has increased by 54%.
9Bar: The Power of Seeds
The agency representing 9Bar approached me initially for a small copywriting project, to help launch a mail order service for their seed bars. They were impressed, and I was hired for the rebrand. 9Bar are currently leaders in the energy bar market.
Unbounce: The Landing Page Experts
Vancouver-based Unbounce are the experts in landing pages and landing page optimization, including content marketing, SEO, design and copywriting. I contribute regular, long-form articles to them, for distribution to an audience of 80,000+.
TreeVitalise
Undiluted, Natural Birch Water
TreeVitalise are a leading brand in the birch water market, and I was hired directly by the founder to handle the copywriting and content for the company's rebrand (due Jan/Feb 2017.)
The Real Food Meat Snack
In a world saturated by protein bars made with powders and sweeteners, Fori came along with a solution — a meaty solution. Their bars are made with 100% organic meat and spices. I handle the copy and content for them.
MyVitamins
MyVitamins: Part of The Hut Group
The Hut Group owns leading brands including MyProtein, Mankind, Coggles and Preloved. For over a year, I wrote high-quality nutrition and fitness-related content for them, working remotely and to a tight schedule.
FitBites
FitBites
FitBites were one of my first ever clients, and since joining forces with them, they've gone from strength to strength, with my copywriting accompanying them onto the shelves of Selfridges — the UK's leading department store.
Amazon
I'm a hustler. This is a bunch of creative I did for Amazon to try and land some work with them. It didn't work, but it was a lot of fun. (visit my website for the full portfolio.)

Reviews and references

References

Calvin Chau

Graeme has written ongoing blog posts for our legal-tech startup, ChirpCase, and he has met and exceed all of our expectations! His top-notch research and writing skills make every post sound expertly crafted. Only after a few conversations he quickly understood our product and vision such that we barely needed to get any edits to our articles. We hope to continue working with Graeme for our growing blog, and possibly for copywriting too! If you need a highly versatile writer, hit him up!

Jamie Huckle

Graeme has a conversational style of writing that really suited our brand – Good communicator, fast turnaround against a tough deadline 100% recommend.

Amaia Markuleta

I love working with Graeme. He possesses exceptional writing skills. He is creative, but also fast and efficient and always pays attention to detail. And has a strong ability to meet deadlines (so important) . I highly recommend him!

Portfolio

Amazon

I'm a hustler. This is a bunch of creative I did for Amazon to try and land some work with them. It didn't work, but it was a lot of fun. (visit my website for the full portfolio.)

Mello: Melon Juice Drinks

Just like a great book, Mello's melon juice drinks make the perfect refreshing getaway.

Biolite3

BioLite

I came across BioLite earlier in the year, and I loved their range of biomass burners which turn wood into electricity so much, that I sent them a mini folio. Follow the link to see it.

Cambridge Leverhulme Center for the Future of Artificial Intelligence

In October 2016, the University of Cambridge opened a new institute, dedicated to furthering our understanding of artificial intelligence. In this series of creative copy ads, I invite the viewer to look around, to see things differently.

Peppersmith copy

Peppersmith Xylitol Mints & Gum

I love a pun as much as the next copywriter, but this one made me work for it.

Gails1

Gail's Artisan Bakery

Baked in the heart of London, Gail's are one of the leading artisan bakeries in the capital.

Education

Accreditations

The University of Lincoln
Photography and Advertising

Skills

Languages

French

Elementary proficiency

English

Native or bilingual proficiency

Skills

copywriting content creation content marketing blogging conversion rate optimization content curation content strategy copy newsletters

Tools

Basecamp Buffer Facebook Advertising Google AdWords Google Drive Kissmetrics Unbounce Instagram Mailchimp Photoshop Twitter Twitter Advertising SEMRush Slack Squarespace

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 30hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Ecommerce Food Health & Wellness Medtech Philanthropy Sports

What I read

The Atlantic, The New Yorker, Fast Company, SkillCrush, Novels/short stories (horror, science fiction, mystery), Copyblogger, OpenCulture

Side projects

In December 2016, I self-published my debut collection of short fiction, 'If I Were You: 12 Dark & Weird Short Stories.' I plan on tackling a novel next.

Ideal team

Clients often praise how quickly I am able to understand their needs and integrate into the team. I'm comfortable collaborating on projects remotely, am never afraid to give input, and can adapt comms style easily. Dream client: SpaceX.