Michele Guilford

  • Joined September 2015

Integrated marketing specialist with traditional & digital marketing experience working with B2C and nonprofit businesses.

  • Augusta, GA, United States
Profile photo of Michele Guilford
Michele Guilford
Augusta, GA, United States

Worked with

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 40hrs per week
  • Can commit to 6 months to 1 year

Services

Categories

Social Media Content SEO Growth Paid Advertising

Experience

Summary

New media team at a B2B publishing house -> Sales at TV affiliate -> Advertising at regional newspaper -> Social media director for nat'l children's NPO -> In-house digital marketing team-of-one for a lifestyle agency -> Mkt'g coordinator in real estate

Work history

Group Marketing Coordinator
In-house POC for marketing agencies for all Woodside Development businesses and in-house digital marketing manager. Businesses include real estate development, 2 golf courses, 2 country clubs and commercial village, among others.
Digital Marketing Manager
Digital team of one managing lifestyle clients with scopes ranging from social strategy, content and execution only to "soup to nuts" digital strategy, content writing, vendor management, web, email, social and app execution plus on-site live social.
Director, Social Media & Web Communications
Managed social media from strategy development for HQ (incl corporate partnerships) to community management; maintained internal email and digital crisis communications; utilized SharePoint for web content updates; managed Google Adwords grant.
Davidson Fine Arts Alumni Association, Inc.
Co-Founder & VP - Commnications
Co-founder of nonprofit magnet school alumni association. Designed all graphics and created all marketing and fundraising collateral. Currently soliciting donations and planning first all-class reunion to celebrate 30 graduating classes.

Education

Accreditations

Avila University
BSBA - Marketing

Skills

Skills

content marketing digital marketing marketing strategy website audits social media strategy email marketing influencer outreach communications content creation advertising

Tools

Bitly Facebook Advertising Facebook Insights Google AdWords Google Analytics Instagram LinkedIn Twitter Twitter Advertising Pinterest Sprout Social Hootsuite IFTTT Photoshop Wordpress

Interests

Industries I love

Advertising & Marketing Animals & Pets Education Entertainment Events Music Sports Travel

What I read

Twitter to see what digital thought leaders are reading - cuts through the blog bog; Classic literature (just finished re-reading 1984) and YA supernatural fiction; sheet music; liner notes

Side projects

Volunteer junkie! I love kids, animals and vets. Jaycees alum! Festivals and live events; I'm a singer so I love music, theatre and art.

Ideal team

I love clients who are ready to soak up information and open to how digital can benefit them - IF it does. I like working alone with a team to brainstorm with and managers who trust me to do my job, but willing to lend an ear when I need them.