Profile photo of Heidi Anspaugh

Heidi A.

Average rate
$50–150/hour
  • Featured
  • Payable
  • Joined December 2014

Digital Marketing Consultant, 16+ yrs experience working w/startups & global brands in ecommerce, mobile apps, consumer products, tech.

  • Portland, OR, United States
Profile photo of Heidi Anspaugh
Heidi A.
Portland, OR, United States

Worked with

Services

Categories

Social Media Content Copywriting Community Paid Advertising

Experience

Summary

For the past 7 years I've been working as a full-time community manager mostly in the gaming and eCommerce industries, and as a social media consultant in various industries, including digital advertising, mobile apps, nonprofits, and consumer products.

CloudPeep clients

Creative Growth Marketer
Feb 2018 to Mar 2018
Social Media & Content Creator
Feb 2018 to Apr 2018
Test drive for Schedugram
Jan 2018 to Jan 2018
Business-savvy Ghostwriter
Dec 2017 to ongoing
Grassroots Marketing Help for Passionate Solar Team (Portland, OR)
Aug 2017 to ongoing
Social Media Management
Aug 2017 to Aug 2017
Social Media Manager
Aug 2017 to Jan 2018
Cipher Social Kickstart
Jun 2017 to Jun 2018
Online Marketing Support - US Time Zone Coverage
Jan 2017 to Jul 2017
Social Media & Content Manager for News Site
Sep 2016 to Oct 2016

Work history

Sony Computer Entertainment America
Senior Manager, PlayStation Home Community
I oversaw all aspects of day-to-day community life for the ground-breaking MMOSG for gamers, PlayStation®Home, including setting in-world tone, setting all community policies and programs, managing virtual item assets, and coordinating in-world events.
Barkback
Social Media & Community Manager
Created and managed all social media strategy for private app feedback source, Barkback, who was also my first CloudPeeps client. I also wrote posts for their business-facing blog, The Bark Room.
TheFind (acquired by Facebook 3/15)
Social Media & Community Strategist
Created, communicated & executed a clear strategy to increase both the size and quality of social audiences. Managed day-to-day reactive communications on all key social channels, worked with internal groups, external agencies & vendors on social strategy
Redbubble
Director of Community & Social Media
Directed community and social media marketing content and programs for a global community marketplace of artists. Responsible for overall community health and growth, including community engagement, metrics tracking, programming, and product development.
Social Media Strategist
Managed and promoted all social media content and profiles for CEO and Chairman of DocuSign, Keith Krach. Grew followers by 200% over several months and populated blog.
Social Media Copywriter
In Fall 2012 and Winter 2013, I promoted the Xbox One Tour (an experiential marketing event consisting of truck tour stops debuting the new Xbox One, across the US, Canada, and Europe), through social media posts and UGC.
Social Media Strategist
Created social media strategies, playbook, and implementations to support “Discover Pharmaca” creative campaign, meant to drive awareness of new retail store locations and website eCommerce. Launched Winter 2015.
Digital Marketing Manager/Growth Hacker
Providing social media content and strategy, writing and promoting blogs, and growth hacking to generate leads for video marketing agency. See current blogs here: https://medium.com/@soHumblee

Reviews and references

Summary

Overall
Communication
Work
Knowledge

Recent reviews

Heidi had a good voice and the ability to jump into chaotic projects fast and effectively. She was welcoming of feedback and good at altering posts if necessary. Overall, I'm happy with how our relationship with Heidi transpired.

Freelancer didn't deliver work but still sent an invoice. Cloudpeeps is investigating the issue. Overall unhappy with inability to adhere to deadlines & poor communication skills.

Hedi was professional and completed the task on time. She made her style match our writing requirements and her copy needed minimal editing. I would highly recommend her!

I'll say upfront that our brief was pretty tough - StreetHawk works on the leading edge of retention and growth in mobile so there is not much genuine content around. Heidi was great in how she worked with us to get the raw material, bullets of ideas and transformed technical detail into something readable and informative. Heidi was responsive and creative and always stayed on point and the extensive writing and social experience she brought meant that we were not managing the delivered content.

References

Jared Kleinert

Heidi is a great creative mind that brings really unique energy to a project. I've worked with her for a few months now, and even made a trip out to Portland to share pie slices with her, and she's been quite supportive as the scope of our work has changed over time. I'd definitely recommend giving her company Cipher Collective a shot if you're on the fence about whether or not to work with her / them. Let her work speak for itself! :)

Portfolio

Heidi Anspaugh Portfolio

Find a diverse selection of social media posts, blog posts, marketing copy, ad campaigns and other work samples I've done for a diverse set of clients on a freelance basis.

Facebook Ad Campaign for Countable

Led and managed marketing campaign to drive awareness, user participation, Web sign-ups, and app downloads around political advocacy app, Countable. I was promoting their new offering, Local Legislation pages that showed all local bills up for vote, which was first rolled out in NYC and SF.

Explainer Video for BelugaCDN

Explainer video for content delivery network client to show the value proposition of what they offer and how they trounce their competitors. Wrote the script, did the voiceover and put it in Facebook ad campaigns to drive leads..

Packlane Social Media

Witty social media posts (using puns and emojis!). Designed to generate new leads and provide thought leadership in packaging design and custom packaging industries. Here's some sample posts that generated high engagement.

Packlane2

Packlane Social Media

Witty social media posts (using puns and emojis!). Designed to generate new leads and provide thought leadership in packaging design and custom packaging industries. Here's some sample posts that generated high engagement.

Microsoft Xbox One Tour - Social Media Copywriting

Working with The Ayzenberg Group for client Microsoft, I increased engagement and got fans to share their photos and experiences of attending the Xbox One Tour truck stops across the US and Canada, by tweeting on @XboxOneTrucks, and sharing photos/videos on Xbox's Instagram account.

Education

Accreditations

University of California, Santa Barbara
B.A. Comparative Literature
The Creative Department
Copywriting for advertising

Skills

Skills

online community building social media strategy social media marketing copywriting content creation content marketing paid social promotion paid advertising blogging digital marketing

Tools

Buffer Bitly Hootsuite Sprout Social Basecamp Iconosquare Facebook Insights Google Analytics Wordpress Pinterest Twitter Analytics Lithium SlideShare Trello Google Docs

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 40hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Consumer Products Ecommerce Entertainment Fashion Gaming Health & Wellness Social Enterprise Tech

What I read

For work: Mashable, Forbes.com, Inc.com, Adweek, Social Media Insider, Mycmgr.com, The Community Roundtable, CMX Hub. For pleasure: historical fiction, magical realism, bios, and sites like The Daily Beast, Salon, Gawker, fashion and food blogs.

Side projects

Turning my consulting business into more of a collective of experts in different areas like social media, SEO/SEM, email marketing, graphic design, project mgt. We're called Cipher Collective and the site is here: www.ciphercollective.com

Ideal team

I prefer an environment of creative collaboration, working with a team of people who are all experts in their specific fields (ex: SEO, paid advertising, graphic design, email marketing) and have ownership over these areas.