Profile photo of Heidi Anspaugh

Heidi A.

Average rate
  • Featured
  • Payable
  • Joined December 2014

Digital Marketing Consultant, 20+ yrs experience working w/startups & global brands in ecommerce, mobile apps, consumer products, tech.

  • Portland, OR, United States
Profile photo of Heidi Anspaugh
Heidi A.
Portland, OR, United States

Worked with



Social Media Content Copywriting Community Paid Advertising


$1,499/month Social Media
$1,000/month Social Media



For the past 7 years I've been working as a full-time community manager mostly in the gaming and eCommerce industries, and as a social media consultant in various industries, including digital advertising, mobile apps, nonprofits, and consumer products.

CloudPeep clients

Research Assistant (Wellbeing Brands for Global Campaign)
Feb 2019 to Mar 2020
Biteable Academy - Chapter 10
Nov 2018 to Dec 2018
Long-Form Content Writer Trial
Nov 2018 to Dec 2018
Social Media Manager
Aug 2018 to Oct 2018
Creative Growth Marketer
Feb 2018 to Mar 2018
Social Media & Content Creator
Feb 2018 to Apr 2018
Test drive for Schedugram
Jan 2018 to Jan 2018
Business-savvy Ghostwriter
Dec 2017 to Dec 2018
Grassroots Marketing Help for Passionate Solar Team (Portland, OR)
Aug 2017 to Oct 2018
Social Media Management
Aug 2017 to Aug 2017

Work history

Sony Computer Entertainment America
Senior Manager, PlayStation Home Community
I oversaw all aspects of day-to-day community life for the ground-breaking MMOSG for gamers, PlayStation®Home, including setting in-world tone, setting all community policies and programs, managing virtual item assets, and coordinating in-world events.
Social Media & Community Manager
Created and managed all social media strategy for private app feedback source, Barkback, who was also my first CloudPeeps client. I also wrote posts for their business-facing blog, The Bark Room.
TheFind (acquired by Facebook 3/15)
Social Media & Community Strategist
Created, communicated & executed a clear strategy to increase both the size and quality of social audiences. Managed day-to-day reactive communications on all key social channels, worked with internal groups, external agencies & vendors on social strategy
Director of Community & Social Media
Directed community and social media marketing content and programs for a global community marketplace of artists. Responsible for overall community health and growth, including community engagement, metrics tracking, programming, and product development.
Social Media Strategist
Managed and promoted all social media content and profiles for CEO and Chairman of DocuSign, Keith Krach. Grew followers by 200% over several months and populated blog.
Social Media Copywriter
In Fall 2012 and Winter 2013, I promoted the Xbox One Tour (an experiential marketing event consisting of truck tour stops debuting the new Xbox One, across the US, Canada, and Europe), through social media posts and UGC.
Social Media Strategist
Created social media strategies, playbook, and implementations to support “Discover Pharmaca” creative campaign, meant to drive awareness of new retail store locations and website eCommerce. Launched Winter 2015.
Digital Marketing Manager/Growth Hacker
Providing social media content and strategy, writing and promoting blogs, and growth hacking to generate leads for video marketing agency. See current blogs here:

Reviews and references



Recent reviews

Great work.

Great work.

Heidi had a good voice and the ability to jump into chaotic projects fast and effectively. She was welcoming of feedback and good at altering posts if necessary. Overall, I'm happy with how our relationship with Heidi transpired.

Freelancer didn't deliver work but still sent an invoice. Cloudpeeps is investigating the issue. Overall unhappy with inability to adhere to deadlines & poor communication skills.


Jared Kleinert

Heidi is a great creative mind that brings really unique energy to a project. I've worked with her for a few months now, and even made a trip out to Portland to share pie slices with her, and she's been quite supportive as the scope of our work has changed over time. I'd definitely recommend giving her company Cipher Collective a shot if you're on the fence about whether or not to work with her / them. Let her work speak for itself! :)


Heidi Anspaugh Portfolio

Find a diverse selection of social media posts, blog posts, marketing copy, ad campaigns and other work samples I've done for a diverse set of clients on a freelance basis.

Facebook Ad Campaign for Countable

Led and managed marketing campaign to drive awareness, user participation, Web sign-ups, and app downloads around political advocacy app, Countable. I was promoting their new offering, Local Legislation pages that showed all local bills up for vote, which was first rolled out in NYC and SF.

Explainer Video for BelugaCDN

Explainer video for content delivery network client to show the value proposition of what they offer and how they trounce their competitors. Wrote the script, did the voiceover and put it in Facebook ad campaigns to drive leads..

Packlane Social Media

Witty social media posts (using puns and emojis!). Designed to generate new leads and provide thought leadership in packaging design and custom packaging industries. Here's some sample posts that generated high engagement.


Packlane Social Media

Witty social media posts (using puns and emojis!). Designed to generate new leads and provide thought leadership in packaging design and custom packaging industries. Here's some sample posts that generated high engagement.

Microsoft Xbox One Tour - Social Media Copywriting

Working with The Ayzenberg Group for client Microsoft, I increased engagement and got fans to share their photos and experiences of attending the Xbox One Tour truck stops across the US and Canada, by tweeting on @XboxOneTrucks, and sharing photos/videos on Xbox's Instagram account.



University of California, Santa Barbara
B.A. Comparative Literature
The Creative Department
Copywriting for advertising



online community building social media strategy social media marketing copywriting content creation content marketing paid social promotion paid advertising blogging digital marketing


Buffer Bitly Hootsuite Sprout Social Basecamp Iconosquare Facebook Insights Google Analytics Wordpress Pinterest Twitter Analytics Lithium SlideShare Trello Google Docs


Seeking work


  • Available during business hours, evenings, and weekends


  • Can work 40hrs per week
  • Can commit to 1+ years


Industries I love

Advertising & Marketing Consumer Products Ecommerce Entertainment Fashion Gaming Health & Wellness Social Enterprise Tech

What I read

For work: Mashable,,, Adweek, Social Media Insider,, The Community Roundtable, CMX Hub. For pleasure: historical fiction, magical realism, bios, and sites like The Daily Beast, Salon, Gawker, fashion and food blogs.

Side projects

Turning my consulting business into more of a collective of experts in different areas like social media, SEO/SEM, email marketing, graphic design, project mgt. We're called Cipher Collective and the site is here:

Ideal team

I prefer an environment of creative collaboration, working with a team of people who are all experts in their specific fields (ex: SEO, paid advertising, graphic design, email marketing) and have ownership over these areas.