
Hayley M.
- Joined March 2018
Content Marketer. Story strategist. Copywriter. 12 yrs experience. Portfolio - https://www.storyco.com.au/
- Gold Coast QLD, Australia
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Experience
Summary
Hi. I'm Hayley. Over the past 12 yrs I've worked across 4 continents and helped causes with Fortune 500s to Charities to Start-Ups to Individuals. It's purpose-driven people and businesses that have inspired me the most. Now I'm here to help support you.
Work history
Portfolio
Diversity is Very Deutsche Marketing Video
Project Managed and created the story script and marketing campaign for the 'Diversity is Very Deutsche' campaign. Within 48 hours the video reached 200,000 views on YouTube and featured and activated more than 40 brand ambassadors from all over the world to feature in this viral film.
Women in European Business Conference - Event and Marketing Manager
For 2 years Hayley co managed the Women in European Business conference attracting more than 2500 people each year and attracting world renowned speakers like Malcolm Gladwell and Joanna Lumley.
Kokoda Youth Foundation 'Kokoda Challenge' Marketing Video
Created the Content and Story Script for this Marketing 'Promo' Video which led to a 20% increase in event participation for the following year.
Imagine your Impact - Scholarships & Giving Campaign - Southern Cross University
Hayley from StoryCo was hired to design and deliver a multi-channel acquisition campaign to drive donor growth for scholarships. Hayley came up with the name for the campaign and wrote the student and donor stories and copywriting for the campaign. Increased donor participation by 50% within 2 mths.
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Native or bilingual proficiency
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Availability
Seeking workAvailable
- Available during business hours, evenings, and weekends
Commitment
- Can work 40hrs per week
- Can commit to 6 months to 1 year