Profile photo of Hayley Metcalfe

Hayley M.

Average rate
  • Joined March 2018

Content Marketer. Story strategist. Copywriter. 12 yrs experience. Portfolio -

  • Gold Coast QLD, Australia
Profile photo of Hayley Metcalfe
Hayley M.
Gold Coast QLD, Australia

Worked with



Copywriting Content Marketing Social Media Strategy



Hi. I'm Hayley. Over the past 12 yrs I've worked across 4 continents and helped causes with Fortune 500s to Charities to Start-Ups to Individuals. It's purpose-driven people and businesses that have inspired me the most. Now I'm here to help support you.

Work history

Global Program and Event Manager
One of the world's biggest Investment Banks. 100,000 staff. 72 Countries. Hayley worked at Deutsche Bank for 7 years in various marketing, events and communication roles in London, New York, Singapore, Germany and Australia.
Projects Specialist
VA was Co-Founded by Sir Richard Brandson. Hayley was responsible for co-ordinating with operational and commercial teams across improvement projects to enhance training in airport safety in 4 mainline, 24 regional and 12 international airports.
Program and Events Manager
Goldman Sachs is a global Investment banking powerhouse with $40B in revenues and 39,000 permanent staff. Hayley worked at Goldman Sachs in a program and event role in London aligned to supporting the banks Diversity and Inclusion cause.
Community Engagement and Marketing Lead (Contractor)
A Gold Coast Charity with endurance and trail walking events and camps to fund life skills programs for underprivileged youth. Hayley was contracted to develop a marketing and social engagement strategy to expand their reach and transform their charity.
Freelance Marketing and Social Media
A tech start-up supporting people with aged care, disability care and other care needs. Hayley helps with many projects - story crafting, video projects, social media management and event and community engagement.
Marketing Campaign Strategy & Storytelling
Southern Cross University is a multi-campus in Lismore, Coffs Harbour, and the Gold Coast. Hayley was hired to design and deliver a multi-channel acquisition campaign to drive donor growth for scholarships.
Freelance Marketing Advisor
A Sydney charity dedicated to positively changing the lives and cultures, by teaching sustainable farming to Tanzania's tribes. Hayley provided adhoc marketing advice with strategies to attract donors and support, realigning branding and fundraising.
Marketing Manager (Contract)
An Australian charity offering yoga, music and meditation for children in hospital, disability centres, aged care and more. Hayley was contracted to lead ASL's content, storytelling, campaigns and social media strategy and execution.


Diversity is Very Deutsche Marketing Video

Project Managed and created the story script and marketing campaign for the 'Diversity is Very Deutsche' campaign. Within 48 hours the video reached 200,000 views on YouTube and featured and activated more than 40 brand ambassadors from all over the world to feature in this viral film.

Women in European Business Conference - Event and Marketing Manager

For 2 years Hayley co managed the Women in European Business conference attracting more than 2500 people each year and attracting world renowned speakers like Malcolm Gladwell and Joanna Lumley.

Kokoda Youth Foundation 'Kokoda Challenge' Marketing Video

Created the Content and Story Script for this Marketing 'Promo' Video which led to a 20% increase in event participation for the following year.

Imagine your Impact - Scholarships & Giving Campaign - Southern Cross University

Hayley from StoryCo was hired to design and deliver a multi-channel acquisition campaign to drive donor growth for scholarships. Hayley came up with the name for the campaign and wrote the student and donor stories and copywriting for the campaign. Increased donor participation by 50% within 2 mths.



Marketing and Management Dual Degree
Diploma in International Business




Native or bilingual proficiency


brand strategy content creation content marketing content strategy Copywriting email marketing marketing strategy social media management communications events


Asana Canva Facebook Advertising Google Analytics Hootsuite Instagram LinkedIn Mailchimp Wordpress Pinterest Powerpoint Slack Facebook Facebook Insights squarespace


Seeking work


  • Available during business hours, evenings, and weekends


  • Can work 40hrs per week
  • Can commit to 6 months to 1 year


Industries I love

Advertising & Marketing Animals & Pets Education Health & Wellness PR & Communications Philanthropy Retail Travel