Profile photo of Heather Franceschini

Heather F.

Average rate
$40/hour
  • Joined June 2016

Customer insights & market research pro with 5+ years experience. Savvy, creative and thrives on uncovering the unknown.

  • Atlanta, GA, United States
Profile photo of Heather Franceschini
Heather F.
Atlanta, GA, United States

Worked with

Services

Categories

Strategy Marketing Growth Development

Experience

Summary

Led everything from segmentation & market sizing to product dev. & ad testing. From grassroots to large budget, start-ups to global corporations. Reputation for asking the right questions and delivering insights left uncovered by others.

Work history

Delta Air Lines
Customer Research Manager
Manage team delivering research in loyalty program sat, innovation, product dev, marketing/advertising, competitor tracking/threat analyses, and market sizing. Own customer KPI reporting to executive-level leaders. Partner globally across divisions.
RaceTrac Petroleum
Market Research Manager
Created first insights function for organization. Established brand tracking, innovation, VoC program, and competitor tracking processes, Conducted first-ever customer segmentation. Consistent partnership w/ executive team to develop customer-driven org.
FAAB Inc.
Business Development & Operations Management
Extensive market research for consulting start-up and its clients, spanning across multiple industries (e.g. fashion, food, consulting, education) and business forms (digital, concierge, non-profit).

Education

Accreditations

Georgia Institute of Technology
Marketing concentration
University of Georgia (Professional Education)
Principles of Marketing Research Certification

Skills

Skills

Project Management brand strategy customer development customer segmentation data analysis lean startups newsletters presentation and slide design public speaking

Tools

Constant Contact Facebook Insights Google AdWords Hootsuite Keynote Mailchimp Powerpoint Prezi

Availability

Not seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 15hrs per week
  • Can commit to 1+ years

Interests

What I read

Fast Company, The Muse, National Geographic, Any book on innovation, entrepreneurship or personal growth

Side projects

Aside from insights, I am passionate about helping talented people share their stories to others with confidence. I coach entrepreneurs and young professionals on public speaking and produce weekly content for my subscribers.

Ideal team

Anyone who is excited to hear from their customers and learn from the market!