Profile photo of Heather Rast

Heather Rast

Average rate
$45/hour
  • Featured
  • Joined October 2015

T-shaped digital marketer. Skilled content planner, writer & editor. Efficient project manager. Want to help build brand love among users.

  • Cedar Rapids, IA, United States
Profile photo of Heather Rast
Heather Rast
Cedar Rapids, IA, United States

Worked with

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 15hrs per week
  • Can commit to 3-6 months

Services

Categories

Content Social Media Email Copywriting Community

Experience

Summary

Capable digital marketing and communications pro. Excel when charged with both critical thinking and hands-on execution. An inquisitive, perpetual learner eager to contribute to the creation & evangelism of the tech products/services users find helpful.

Work history

Senior Content Manager
Plan training curriculum, research and recruit subject matter experts, manage content development, QA and produce marketing training modules (on-demand videos and supplements) using instructional design best practices.
Insights & Ingenuity
Principal
Digital marketing services for small-to-medium businesses. Focus on content planning and development, WordPress web site creation, and social media marketing/community-building.
ClickStop, Inc.
Director of Marketing
Planned, managed, and executed corporate marketing and public/media relations for a young, rapid growth eCommerce company.
Geonetric
Director of Strategic Services
In-house agency arm of a SaaS company serving the eHealth industry. Managed service delivery including creative, SEM/SEO, content, and social media marketing for hospital and health provider clients.

Portfolio

Contributing author - WordStream blog

I planned and wrote this piece for the WordStream B2B blog.

Contributing author - KoMarketing Associates

I planned, researched, and wrote this piece for the B2B blog owned by Komarketing.

Contributing author - Give Local America blog

I planned and wrote this piece for the Give Local America blog, a Kiva project. The subject of the piece is non-profit Kids On The Go organization.

Contributing author - Shareaholic blog

Planned and wrote this piece aimed at outreach/influencer marketing specialists.

Education

Accreditations

Middle Tennessee State University
Mass Communications
Florida State University
English and Journalism

Skills

Skills

writing agile methodology project management content creation social media marketing community management

Tools

Wordpress Buffer Mailchimp Google Analytics Sprout Social Canva Twitter Instagram Salesforce Basecamp CoSchedule Wufoo SurveyMonkey GoogleDocs picmonkey Slack

Interests

Industries I love

Advertising & Marketing Consumer Products Ecommerce Media Sports Tech

What I read

Blogs: Conversation Marketing, HelpScout, Vero, Zapier, Buffer, Without Bullshit, Harvard Business Review, Search Engine Land, Brains on Fire, A List Apart,. Books: Content Strategy at Work, The P&G 99, AP Stylebook.

Side projects

Contributor to Social Media Explorer, KoMarketing Associates blog, WordStream blog, Content Marketing Institute, CoxBlue blog. Build WordPress-based websites. Served as social media coordinator for Give Local America (temp). Photographer.

Ideal team

I really enjoy tech (SaaS), agile teams, and collaborative environments. I work well independently while respecting and appreciating the perspective of other (typically remote) coworkers.