Heidi Groshelle

  • Joined August 2015

Marketing and communications expert and high-level strategist for high-technology companies. 30+ yrs experience in Silicon Valley

  • San Francisco, CA, United States
Profile photo of Heidi Groshelle
Heidi Groshelle
San Francisco, CA, United States

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 10hrs per week
  • Can commit to 6 months to 1 year

Services

Categories

Public Relations SEO Social Media Content Copywriting

Experience

Summary

39+ yrs in PR in film/video and high technology. Specialize in working with startups.

Work history

founder, CEO
Groshelle Communications is an award winning boutique agency that delivers results. For over three decades, Heidi Groshelle has helped startups and established companies build global awareness of innovative technologies around the world.
Trainer PR
sr. PR strategist
9 years launching enterprise technology in Silicon Valley from 1995- 2003

Portfolio

From unknown to recognized: Pramata new category launch

The company faced many challenges rolling out a new groundbreaking category, building brand awareness, and establishing thought leadership with a new type of buyer. As a result of communications initiatives, Pramata earned 14 feature articles, increased social media attention by an average of 150%,

The Seed of an Idea: An Introduction to Open Garden

Open Garden was looking to raise its profile, debut new WiFi technology and build on the platform’s ecosystem. In three months, Groshelle Communications secured over 70 pieces of coverage across several media verticals. Traffic to the site grew 100%, downloads of the app increased 25% in days

Launching The Workers Lab, a Social Impact organization and incubator

Within 3 months, we introduced a new non-profit category at the intersection of traditional labor unions and cutting edge Silicon Valley incubators. Established Carmen Rojas as a thought leader, received profile coverage in BuzzFeed and Fast Company, and secured a talk at a key industry conference.

Skills

Skills

Public Relations and Communications publicity communications public relations

Interests

Industries I love

Consumer Products Media Medtech Tech

Side projects

I launched the first plasma TVs in the US: Firefly, the first phone for kids; Open Garden, a WiFi Mesh Network; and over 100 other startups

Ideal team

People who are collaborative, clear and honest.