Heidi Groshelle
- Joined August 2015
Marketing and communications expert and high-level strategist for high-technology companies. 30+ yrs experience in Silicon Valley
- San Francisco, CA, United States
Availability
Seeking workAvailable
- Available during business hours only
Commitment
- Can work 10hrs per week
- Can commit to 6 months to 1 year
Services
Categories
Experience
Summary
39+ yrs in PR in film/video and high technology. Specialize in working with startups.
Work history
Portfolio
From unknown to recognized: Pramata new category launch
The company faced many challenges rolling out a new groundbreaking category, building brand awareness, and establishing thought leadership with a new type of buyer. As a result of communications initiatives, Pramata earned 14 feature articles, increased social media attention by an average of 150%,
The Seed of an Idea: An Introduction to Open Garden
Open Garden was looking to raise its profile, debut new WiFi technology and build on the platform’s ecosystem. In three months, Groshelle Communications secured over 70 pieces of coverage across several media verticals. Traffic to the site grew 100%, downloads of the app increased 25% in days
Launching The Workers Lab, a Social Impact organization and incubator
Within 3 months, we introduced a new non-profit category at the intersection of traditional labor unions and cutting edge Silicon Valley incubators. Established Carmen Rojas as a thought leader, received profile coverage in BuzzFeed and Fast Company, and secured a talk at a key industry conference.
Skills
Skills
Interests
Industries I love
Side projects
I launched the first plasma TVs in the US: Firefly, the first phone for kids; Open Garden, a WiFi Mesh Network; and over 100 other startups
Ideal team
People who are collaborative, clear and honest.