Heather S.

  • Joined August 2016

Former CMO: Creative, skilled PR, content, social media + digital marketing professional (and designer) looking to help grow your brand!

  • San Diego, CA, United States
Profile photo of Heather Sabitov
Heather S.
San Diego, CA, United States

Worked with



Content Copywriting Public Relations Social Media Strategy



I have over 12 years of advertising, digital marketing, copywriting, web design and PR/events experience, working currently in remote/freelance projects. I am currently in my 30's and hold a B.A. in Advertising (with a Specialization in PR) from MSU.

Work history

PR & Marketing Manager
Freelance PR, social media marketing, digital marketing (including SEO and content marketing-blogging, whitepapers and presentations) and web site design and maintenance for L.A.-based e-commerce B2B SaaS company. Portfolio and references available-
Marketing & PR Director
Created brand identity, designed & maintained web site, designed marketing collateral such as the logo, event banners, newsletters, brochures, etc. Maintained blog and handled all online marketing and SEO efforts, as well as extensive PR & event marketing
Head of PR & Marketing
Started as a PR Specialist and became the department head within 8 months for this Russian-based online gaming monetization company that was looking to grow within the U.S.- Social media marketing, extensive PR and event marketing and management + design-
Freelance Brand Strategist, Designer (Web + Graphic) + PR Mgr.

Reviews and references


Albert Donahue

This letter is to serve as a recommendation for Heather Sabitov, whom I have worked with for over 4 years in different companies and projects. Besides being a joy to work with, Heather is a”taking-charge” kind of person and she greatly understood the agenda and the goal of any assignments and developments, she was in charge with. Heather served in many capacities, including online marketing, web design and site optimization and PR, including event coordination, moderation of round table.


Press Coverage for Xsolla (while I was the Head of PR & Marketing)

Wrote press releases and worked with journalists, sending media pitches and handling interview requests for the company and chief executives. Xsolla had signed a strategic partnership with Valve, one of the largest online gaming networks- the story was picked up by PC Gamer, VentureBeat, Engadget

More press coverage for Xsolla

Included is a link to the story about the Xsolla/Valve partnership, for Engadget. I wrote the release and pitch.

Press coverage for Payelp (while I was the PR & Marketing Director)

While working for Payelp, one of my key tasks was to get press coverage for this Russian-based, e-commerce/B2B company looking to grow within the U.S. market. For this story, I wrote the release and worked with the journalist as well as the PR Director for Fortumo after Payelp and Fortumo partnered.

Press coverage for Payelp (while I was the PR & Marketing Director)

After doing many events working with Dean and many pitches to Dean Takahashi, the lead writer for VentureBeat, I worked with him on the story and he did a write up for Payelp's partnership with Valve (Valve left Xsolla and partnered with Payelp after).

Event Marketing and Management for Payelp

As the PR & Marketing Director, I was in charge of all events for the company, which included planning, budgeting, sponsorships and booth design/preparation, vendor relationships as well as on-site management. Below is a video of one of our panels at GDC in San Francisco, where I also presented.

Event Marketing and Management for Payelp

I have included a link to the "Sociality Rocks" conference that Payelp presented at. I handled all the events, from planning and press, to coming up with the topics and questions and even moderating events (like this one).



Michigan State University
B.A., Advertising
Michigan State University
Specialization in Public Relations



events marketing strategy blogging corporate communications public relations website audits writing web design content publicity


Campaign Monitor Cision Eventbrite Facebook Advertising Google AdWords Google Analytics Hootsuite InDesign Instagram Mention Pressfarm Squarespace Wordpress Twitter LinkedIn


Not seeking work


  • Available during business hours, evenings, and weekends


  • Can work 50hrs per week
  • Can commit to 6 months to 1 year