Profile photo of Ian Everett

Ian E.

Average rate
$70/hour
  • Featured
  • Joined February 2016

Brand strategist, copywriter & marketing specialist. 12+ years experience in travel, food and hospitality brands.

  • Milwaukee, WI, United States
Profile photo of Ian Everett
Ian E.
Milwaukee, WI, United States

Worked with

Services

Categories

Marketing Strategy Content Growth Copywriting

Experience

Summary

I work with businesses who want to make great things happen. Through a blend of insightful strategy and compelling creative I help redevelop brands, transform cultures and launch new products and services.

CloudPeep clients

Copywriting for Clutch
May 2016 to Jan 2017

Work history

Marketing Manager
Delivering beautiful brands with killer results kick-ass brands for food & drink businesses across the globe. We provide a pretty lethal combination of skills including, brand consulting, visual brand development and packaging design.
Public Relations Manager
Media relations, travel writing and fam trip organization for the city of Cardiff, the capital of Wales. Working with journalists across the globe to raise the profile of the city and boost tourism.
Fountain View Fitness
Marketing Manager
Developed the branding and pre-launch marketing strategy for this state of the art fitness center in the Chicago suburbs. The fitness center hits its year-one goal of reaching 3500 members in just 3 months.
Nokia
Consultant
Worked with Nokia on the development of a beta community and app named the Green Explorer by providing content and strategic direction for the site, which focused on eco-friendly travel destinations
Virgin Blue Airlines
Copywriter
Copywriting and editing of destination guides for cities in Virgin Blue's (now Virgin Australia) service area, for use on the Virgin Blue website.
SourFish Events
Video Editor
Facebook ad strategy and video editing for facebook ads for the Hard Cider Run 5k and the Great Pumpkin Run 5k
Cocos Islands Artisan Collective
Brand Consultant
guiding the brand development of a range of coconut food and skincare products produced in Australia's Cocos Islands
Manager of Strategy & Innovation
Leading the marketing department and setting the strategic direction for digital marketing and growth for this non-profit - a multi-million dollar organization with golf, fitness, childcare, event management and recreation operations.

Reviews and references

Summary

Overall
Communication
Work
Knowledge

Recent reviews

It was wonderful working with Ian. He took the time to understand our vision and brand voice, and was very flexible as the project evolved (and changed in scope) multiple times throughout our partnership.

Portfolio

Hälsotreats brand strategy & business launch

Hälsotreats is a Swedish health food startup, launching with a range of low-sugar, tasty treats including 'halsobolls'. I worked as their brand strategist to create their business name, tagline, mission, vision & values, which led to a successful launch in January 2016.

Williams architects carol stream fountain view rec center fitness area

Fountain View Fitness brand strategy and launch marketing campaign

Fountain View Fitness is a $26m recreation center in Chicagoland. By spearheading the fitness center brand development & creating the launch marketing campaign I was able to lead the center to its membership goal of 3000 members within 3 months.

Chaser2

CSBarks Dog Festival brand strategy, digital and experiential event marketing

The first CSBarks dog festival was attended by 500 dog owners. Under my marketing leadership I grew that number to 5000 within 5 years, through digital and experiential event marketing tactics, targeted at pet parents. The festival is now the largest free dog event in Chicagoland.

Downers Grove Museum brand strategy

Downers Grove Museum is a community museum covering 150 years of history, yet it never had a true brand identity. The adaptable brand I developed included a full visual brand and custom line-art illustrations.

Howdesigns.com: Supercharge Your Creativity: Drink Beer After a Run

Article for Howdesign.com on the science behind how drinking and running improves creativity

2015 12 giftie app tutorial04board

Giftie - an app for foodies in Chicago: brand strategy & UX design

Giftie offers subscribers giftcards to restaurants in Chicago. I provided design strategy and marketing services, including print and digital advertising and development of the digital app tutorial.

Education

Accreditations

DeMontfort University, Leicester, UK
Media Studies degree

Skills

Skills

brand strategy branding copywriting design content email marketing growth marketing

Tools

Facebook InDesign Pinterest Instagram Mailchimp Zapier Adobe Premiere Facebook Advertising Wordpress Domo Hubspot CRM Adobe Illustrator Facebook Power Editor Issuu

Availability

Not seeking work

Available

  • Available evenings and weekends

Commitment

  • Can work 10hrs per week
  • Can commit to 3-6 months

Interests

Industries I love

Food Travel

What I read

Inc Magazine, Medium.com, How Design Magazine

Ideal team

I enjoy working with entrepreneurs and growing businesses in the food and drink sector in the US, UK and Australia.