Profile photo of Ioana-Alexandra Avasiloaie

Ioana-Alexandra A.

Average rate
$30–50/hour
  • Joined October 2019

Certified Digital Marketing Professional with over 6 years of experience. Google Search/Display/Analytics Certification.

  • Manchester, UK
Profile photo of Ioana-Alexandra Avasiloaie
Ioana-Alexandra A.
Manchester, UK

Services

Categories

SEO Paid Advertising Social Media Strategy Marketing

Experience

Summary

All started with a passion for digital: Social Media, Google Adwords, Analytics and SEO. I've begun to learn by myself and get certified. Then I've managed to convince my boss to let me change my current position into a Digital Marketing Specialist.

Work history

Stella Azzura Trans SRL
Digital Marketing Specialist
Roles and responsibilities: Analyze data from Google Analytics and suggest further changes, Social Media Managing, Engaging with prospects and followers growth, Paid campaigns: Social/Display/Search/Video, On-Page/Off-Page/Technical optimization.
Soho Soap Company
Social Media Advertiser
Creating and managing Facebook/Instagram campaigns. Strategy implementation to move people from the awareness stage to conversion, audience research, remarketing lists. Audience listening, to find best way to address their target audience.
JustHome Design
Paid Ads Advertiser
Google Search Campaigns: researching keywords with high monthly searches and low competition. Grouping keywords into similar topics or by keyword value. Creating engaging ads with strong command verbs as CTAs and catchy messaging. Bid Adjustments.

Portfolio

18.10.19 conversions add to cart remark purchases

Facebook Ads Sales

I have started with a consideration objective: website traffic campaigns and messenger campaigns, offering discounts and promoting offers. After that, it was time for remarketing, which actually generated the most sales. So, I have created a remarketing list with add to cart people and lookalikes.

SEO

On-Page SEO, Backlinks Analysis, Competition Research, Website Optimization, Recommendations.

Just home campaign overview

Google Search Campaign

The objective of the campaign was website traffic. So, a successful campaign would be one that has a good CTR.

Education

Accreditations

Digital Marketing Professional
Google Academy
Advanced Google Analytics Certification
Google Academy
Google Search certification
Google Academy
Google Display Certification

Skills

Languages

English

Full professional proficiency

Romanian

Native or bilingual proficiency

Skills

data analysis digital marketing marketing strategy paid advertising paid social promotion search SEO SEM social media marketing social media strategy

Tools

Asana Canva Facebook Advertising Facebook Insights Google AdWords Google Analytics Hootsuite LinkedIn Ad Network Medium Moz Twitter Yoast Wordpress Twitter Advertising Tweetdeck

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 30hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Animals & Pets Consumer Products Ecommerce Entertainment Fashion Health & Wellness Media Sports Travel

What I read

Medium