Profile photo of Irina Borissova

Irina B.

Average rate
$55–60/hour
  • Joined November 2019

I eagerly pursue innovative solutions, often preferring to take swift action, taking ownership of important projects and motivating others

  • San Mateo, CA, USA
Profile photo of Irina Borissova
Irina B.
San Mateo, CA, USA

Worked with

Services

Packages

$500 Paid Advertising

Experience

Summary

Over 15 years of Search Marketing, Campaign management, Account Management, and Sales experience
• Strong familiarity with CPC, CPM, CPA optimization models
• Strong familiarity and experience with SEM and SEO

Work history

EG Gallo Winery
Paid Search Marketing Consultant
Created a $1.4MM enterprise-wide Google Search platform from concept to execution. • Upon onboarding, audited current Gallo Search state, reviewed Agency proposal, developed roadmaps and drove into quick fixes
Giant Creative Strategy
Search Manager, SEM and SEO
• Hands-on SEM and SEO management of multiple Pharma clients to support new cancer medicine launches • Provided strategic insight and ongoing optimization of both, Google AdWords and Bing
A5 Advertising
Co-Founder, Consultant
• Managed a small agency helping local businesses to launch their SEM campaigns, on a project basis provided coaching on SEM campaign management, hands-on optimization, reporting, new AdWords, Bing and Google Analytics accounts setup
Geary LSF Advertising Agency
Media Team Manager, Paid Search
• Reported directly to the VP of Media • Oversaw media strategy for several retail-oriented clients spanning both internal and client-facing duties. Supervised a team of practitioners, several Media Planners, Associate Media Planners
Macys.com
Search Marketing Manager
• Planned and managed a multi-million-dollar annual Paid Search budget for a specific area of business on macys.com • Managed all Shoes and Handbags accounts on Google, Yahoo/Bing, Ask and Facebook. Pioneered use of Paid Facebook platform

Portfolio

Paid Search 2019 A5 Advertising

A review of what is Paid Search, how it works and where it's going.

Voice Search by Numbers

Statistics on Voice Search

Availability

Seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 40hrs per week
  • Can commit to 1+ years