Profile photo of Ivana Musich

Ivana M.

Average rate
$50–100/hour
  • Joined February 2018

Digital Strategy, Account & Communications Lead with 10 years of digital agency and startup experience, focused on business & brand growth.

  • Toronto, ON, Canada
Profile photo of Ivana Musich
Ivana M.
Toronto, ON, Canada

Worked with

Services

Categories

Content Marketing Strategy Growth Copywriting

Experience

Summary

I deliver tangible solutions & strategies that explore new avenues for growth, grounded in practicality, viability, market appeal & driven by human needs. My expertise includes digital strategy, journey & channel mapping, eCommerce, SEO, product roadmap.

Work history

Digital Account Lead
Led the development of McDonald's Canada website and version 5.0 of the McDonald's Canada mobile app while at Tribal DDB Toronto. I led the Toronto project team in developing functionality roadmap, user experience, and website strategy and optimization.
Group Account Director
Guided annual strategic planning for some of the agency's biggest clients, ensuring projects are aligned with client business objectives and rooted in consumer insights. Led the execution of digital and mass marketing initiatives and brand experiences.
Group Account Director
Led the delivery of omnichannel experiences, product roadmaps and eCommerce builds that explore new avenues for growth, for multiple international brands.
Account Director
Drove continuous product optimization based on short-term wins and insights uncovered via analytics, taking into account overarching strategy, industry landscape, changing customer expectations, behavioral and technology trends.
Freelance Digital Strategy Lead
Lead the planning, development, digital strategy, & evolution of Ontario Lottery's PlaySmart website experience, ensuring all stakeholder needs & business objectives are met while optimizing user experience.

Portfolio

Branding, Digital, Technology builds and CRM projects for various clients

Branding, Digital, Technology builds and CRM projects for various clients

Ontario Lottery Website

Website strategy, creative, user experience, development and post-launch optimization.

McDonald's Canada Website

Website strategy, creative, user experience, development and post-launch optimization.

General Mills - Life Made Delicious website experience

Content strategy and development, website strategy, creative, user experience.

Iams Canada - Tailored Nutrition Campaign

Campaign strategy, content and video production, website landing page development and creative

Adidas Canada - Never Done Campaign

Never Done - social media campaign

Education

Accreditations

Bachelor of Commerce, Minor in Marketing
Master of Public Administration
DIGITAL MARKETING CERTIFICATE
NLP (NEURO-LINGUISTIC PROGRAMMING) Master Practitioner
Developing Innovative Ideas for New Companies

Skills

Languages

English

Native or bilingual proficiency

Serbian

Native or bilingual proficiency

Skills

advertising brand strategy communications customer segmentation content marketing user experience digital marketing planning SEO website

Tools

Basecamp Canva Powerpoint Facebook Advertising Instagram Wordpress

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 10hrs per week
  • Can commit to 3-6 months