Profile photo of Ivana Musich

Ivana M.

Average rate
$50–100/hour
Hire
  • Joined February 2018

Digital Strategy, Account & Communications Lead with 10 years of digital agency and startup experience, focused on business & brand growth.

  • Toronto, ON, Canada
Profile photo of Ivana Musich
Ivana M.
Toronto, ON, Canada
Hire

Worked with

Services

Categories

Content Marketing Strategy Growth Copywriting

Experience

Summary

I deliver tangible solutions & strategies that explore new avenues for growth, grounded in practicality, viability, market appeal & driven by human needs. My expertise includes digital strategy, journey & channel mapping, eCommerce, SEO, product roadmap.

Work history

McDonalds Canada
Digital Account Lead
Led the development of McDonald's Canada website and version 5.0 of the McDonald's Canada mobile app while at Tribal DDB Toronto. I led the Toronto project team in developing functionality roadmap, user experience, and website strategy and optimization.
Adidas Canada, Royal Canin, Juicy Fruit, Skittles @ Tribal DDB
Group Account Director
Guided annual strategic planning for some of the agency's biggest clients, ensuring projects are aligned with client business objectives and rooted in consumer insights. Led the execution of digital and mass marketing initiatives and brand experiences.
Ontario Lottery, WestJet, Purolator, Bank of Montreal - @Nurun Toronto
Group Account Director
Led the delivery of omnichannel experiences, product roadmaps and eCommerce builds that explore new avenues for growth, for multiple international brands.
Ontario Lottery, Delta Hotels, MillerCoors, Nestle - @Olson Canada
Account Director
Drove continuous product optimization based on short-term wins and insights uncovered via analytics, taking into account overarching strategy, industry landscape, changing customer expectations, behavioral and technology trends.
FCB Toronto - TWO TIME DIGITAL AGENCY OF THE YEAR
Freelance Digital Strategy Lead
Lead the planning, development, digital strategy, & evolution of Ontario Lottery's PlaySmart website experience, ensuring all stakeholder needs & business objectives are met while optimizing user experience.

Portfolio

Arb 1024x482 tech innovation graph

Branding, Digital, Technology builds and CRM projects for various clients

Branding, Digital, Technology builds and CRM projects for various clients

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Ontario Lottery Website

Website strategy, creative, user experience, development and post-launch optimization.

Mcd logo

McDonald's Canada Website

Website strategy, creative, user experience, development and post-launch optimization.

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General Mills - Life Made Delicious website experience

Content strategy and development, website strategy, creative, user experience.

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Iams Canada - Tailored Nutrition Campaign

Campaign strategy, content and video production, website landing page development and creative

Download

Adidas Canada - Never Done Campaign

Never Done - social media campaign

Education

Accreditations

University of Victoria
Bachelor of Commerce, Minor in Marketing
University of North Carolina
Master of Public Administration
Canadian Marketing Association
DIGITAL MARKETING CERTIFICATE
NLP Canada
NLP (NEURO-LINGUISTIC PROGRAMMING) Master Practitioner
University of Maryland
Developing Innovative Ideas for New Companies

Skills

Languages

English

Native or bilingual proficiency

Serbian

Native or bilingual proficiency

Skills

advertising brand strategy communications customer segmentation content marketing user experience digital marketing planning SEO website

Tools

Basecamp Canva Powerpoint Facebook Advertising Instagram Wordpress

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 10hrs per week
  • Can commit to 3-6 months