Javier C.

  • Joined February 2016

Marketing Strategist | Consultant | Co-Founder | Entrepreneur | Blogger | MBA

  • Barcelona, España
Profile photo of Javier Castillo
Javier C.
Barcelona, España

Services

Categories

Marketing Social Media Content Growth Paid Advertising

Experience

Summary

A seasoned full-stack marketing strategist, consultant, and entrepreneur. I have worked with B2B and B2C companies in a wide variety of industries and countries. Specialties: Digital Marketing, Social Media Marketing, Social Media Consulting.

Work history

Business Development Director, Spain
Solely wrote Business Development Plan serving to outline our corporate strategies for national and international growth. Online and offline marketing advisor for improving SEM, SEO, Facebook Ads, and branding. Developed +85 Google Ads campaigns.
Co-Founder / Director of Marketing
Developed B2B marketing campaigns that increased sales by 37% in 2015. Applied B2C multi-channel strategies and utilized various optimization tools that increased inbound traffic by 28% and improved conversions by14% in 2015.
Research Analyst
Conducted research to analyze trends and developments in several Spanish Fast Moving Consumer Goods and Packaging industries; providing a final comprehensive written and statistical market forecast based on data analysis.
Marketing Project Manager
Developed 20-page marketing plan for commercializing and promoting tourism for the Spanish Association of Monastic Hostelries. Organized and prepared various logistics and event planning duties for the 2006 3GSM World Congress in Barcelona.
Assistant to Managing Director
Assisted MD and team of financial sell-side analysts covering the Specialty Pharmaceuticals sector. Responsible for ensuring integrity of prescription data from 180+ pharmaceutical products to help analyze and follow prescription trends.

Reviews and references

References

Danny Martinez

At SmartRoom Barcelona, Javier helped create, manage, and grow our social media presence. He built a solid social media strategy that not only helped us reach the right target audience with great content and special offers, but also helped convert many of them into sales for our hotel. I highly recommend him to anyone looking for a proven social media strategy that delivers on its promise as he is creative, knowledgeable, and experienced in this field.

Portfolio

Social Media Marketing Plan for the 1st Charity Gala "A Home Away From Home" of Casa Ronald McDonald

Created the Social Media Marketing Plan and developed digital strategies for promoting the 1st Charity Gala: A Home Away From Home. The goal of the event was to raise funds to finance the stay of families of children with cancer and other serious illnesses at Casa Ronald McDonald Barcelona.

Education

Accreditations

ESADE Business School
Full-Time MBA (Master in Business Administration) with Concentration in Marketing
Universidad Complutense
Diploma in Hispanic Studies
University of California, Santa Barbara
B.A. in Communication with a Minor in Spanish

Skills

Skills

B2B marketing content marketing digital media digital marketing social media social media marketing social media management social media strategy communications growth hacking

Tools

Bitly Hootsuite Photoshop Buffer Google AdWords Google Analytics Facebook Advertising Twitter Advertising Wordpress SEMRush Facebook Power Editor Instagram Facebook Insights

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 40hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Consumer Products Entertainment Media Sports Tech

What I read

Mashable, TechCrunch, The Wall Street Journal, Tech.eu

Side projects

Casa Roland McDonald Barcelona 1st Charity Gala (www.casaronaldbarcelona.org). As Marketing and Social Media Manager I developed digital strategies for promoting the 1st Charity Gala: A Home Away From Home.