Profile photo of Jerilyn Beckley

Jerilyn Beckley

Average rate
$50/hour
  • Joined January 2016

Web analytics manager with more than 10 years experience using all major web analytics tools (Omniture, Google Analytics, Webtrends, etc)

  • Atlanta, GA, United States
Profile photo of Jerilyn Beckley
Jerilyn Beckley
Atlanta, GA, United States

Availability

Not seeking work

Available

  • Available evenings and weekends

Commitment

  • Can work 20hrs per week
  • Can commit to 1+ years

Services

Categories

Growth Development SEO Paid Advertising Copywriting

Experience

Summary

Web analytics manager with more than 10 years experience using all major web analytics tools (Omniture, Google Analytics, Webtrends, etc). Familiar with both JavaScript page tagging and log file methods of data collection as well as online marketing t

Work history

Purchasing Power
Web Analytics Manager
Responsible for website analytics tagging, reporting and A/B testing for .com and mobile app using Adobe Reports & Analytics and Adobe Target. . Work closely with E-commerce and IT teams to ensure tagging captures accurate data. Oversee tag management.
RentPath
Manager, Web Analytics
Owned website warehouse tagging from definition and validation to warehouse naming and reporting for multiple websites and mobile apps. Queried data warehouse using SQL to research and identify website data tagging issues.

Education

Accreditations

Millikin University
Bachelor of Science in Marketing
Temple University
Master of Arts in Broadcasting, Telecommunications & Mass Media
Gwinnett Technical College
Associate of Arts in Web Design/Internet Specialist

Skills

Skills

website audits data analysis Conversion Rate Optimization data science

Tools

Omniture Google Analytics webtrends coremetrics

Interests

Industries I love

Advertising & Marketing Ecommerce Tech Travel

What I read

Web Analytics 2.0, Occam's Razor

Ideal team

Small teams with hands-off management style