Jeff C.

  • Joined September 2016

Experienced marketing, brand, sponsorship professional with 10+ years working for big brands (MLSE, TSN, EA Sports).

  • Vancouver, BC, Canada
Profile photo of Jeff Carter
Jeff C.
Vancouver, BC, Canada

Worked with

Services

Categories

Marketing Social Media Content Strategy

Experience

Summary

Sports has long been my passion, as evident through my professional experience. I've worked for teams at the city level, sports broadcasters at the national level, and sports entertainment through video games at a global level. Sports is kind of my thing.

Work history

EA Sports
Global Product Marketing Manger, FIFA
Responsible for leading the global brand and communications teams to build marketing strategy & global advertising assets for territories across the globe.
TSN
Integrated Content Manager, integrated Solutions
Responsible for conceptualizing and developing TSN integrated opportunities across all sports properties. Includes direct collaboration during ideation process with TSN Digital and Broadcast Production teams, TSN Digital Content, and TSN Marketing.
Maple Leaf Sports and Entertainment
Marketing Manager, Content & Media Partnerships
Oversaw the promotional, marketing and social media strategies for Leafs TV, NBA TV Canada, and GOL TV Canada.
Maple Leaf Sports and Entertainment
Marketing Manager, Corporate Social Responsibility
Responsible for developing and executing marketing and internal/external communication plans for the MLSE portfolio of corporate social responsibility focuses.

Portfolio

EA Sports FIFA 17

Collaborated cross functionally to drive the creation of the EA Sports FIFA 17 marketing strategy and campaign.

TSN Fantasy Football Powered by Coors Light

Conceptualized, pitched, managed, and oversaw execution of Coors Light's sponsorship of the TSN Fantasy Football property.

Education

Accreditations

McMaster University
Honours Bachelor of Commerce - Marketing

Skills

Skills

content marketing digital marketing digital media consumer journey content strategy coaching marketing product marketing

Tools

Facebook Google Analytics Instagram Keynote Photoshop Powerpoint Prezi Snapchat Tweetdeck YouTube

Availability

Not seeking work

Available

  • Available during business hours only

Commitment

  • Can work 40hrs per week
  • Can commit to 3-6 months

Interests

Industries I love

Entertainment Events Fashion Food Health & Wellness Media Music Philanthropy Sports Travel

What I read

Books (fiction, non-fiction)
Magazines
News
Sports sites

Ideal team

small to medium sized, collaborative and autonomous/independent teams
management style; managers that allow the freedom to operate auronomously