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Profile photo of Jeff Perkins

Jeff P.

Average rate
$75/hour
  • Featured
  • Payable
  • Joined February 2016

Well-versed product leader with deep experience in SEO, growth, and customer acquisition for both consumer internet and B2B SaaS companies

  • San Carlos, CA, United States
Profile photo of Jeff Perkins
Jeff P.
San Carlos, CA, United States

Worked with

Services

Categories

SEO Growth Strategy Paid Advertising Marketing

Experience

Summary

Product leader dedicated to helping companies optimize traffic, lower customer acquisition costs, and increase life time value via search engine optimization, user experience improvements, testing, and experimentation for long-term, sustainable growth.

CloudPeep clients

SEO Strategist for Beauty & Fashion
May 2017 to Oct 2017
San Francisco Event Coverage: B2B-loving SaaS aficionados (writing/note taking)
Jan 2017 to Jun 2017
SEO Strategist
Jun 2016 to Jun 2017

Work history

Senior Product Manager - Customer Acquisition & Optimization
Developed agile frameworks to ensure fast, simple, and scalable testing. Leveraged data to discover patterns in order to optimize the conversion funnel, lower customer acquisition costs, and increase lifetime value, engagement and retention at scale.
Senior Product Manager - SEO & Customer Acquisition
Optimized organic search across large-scale events website including keyword research, internal and external link strategies, microformat markup, onsite content and link optimization. Performed landing page and user acquisition optimization.
Senior Product Manager - SEO
Crafted organic search strategy and tactics including definition, prioritization, and deployment for major Sephora Website redesign.
SaaStr Annual Writer
Attended selected SaaStr Annual Conference sessions and took detailed notes on the sessions and provided session summaries for videos.
SEO Consultant
Performed Website Audit & Analysis and complete SEO strategy for site re-launch.
SEO Consultant
Performed Website Audit & Analysis and complete SEO strategy for site re-launch.
SEO Consultant
SEO consultant for Searchmetrics clients.

Education

Accreditations

University of Arizona
BA, Political Science
University of California, Berkeley
Certificate in Marketing/Product Management

Skills

Skills

SEO product management agile methodology content strategy customer retention product strategy search SEM website audits B2B marketing

Tools

Google Analytics Google AdWords Moz Optimizely Powerpoint Slack

Availability

Not seeking work

Available

  • Available during business hours, evenings, and weekends

Commitment

  • Can work 30hrs per week
  • Can commit to 6 months to 1 year

Interests

Industries I love

Advertising & Marketing Events Food Tech Consumer Products

What I read

Tomasz Tunguz, For Entrepreneurs (David Skok), Inbound.org, Moz Blog, Andrew Chen's Backstory, SaaStr

Side projects

TrustedHeir