Jennifer H.

  • Payable
  • Joined January 2018

A seasoned and collaborative professional, my creative skills in marketing & content writing help move the status quo into status wow!

  • Ottawa, ON, Canada
Profile photo of Jennifer Holmes
Jennifer H.
Ottawa, ON, Canada

Worked with

Services

Categories

Strategy Marketing Content Growth Email

Experience

Summary

20+ years of experience in all aspects of the Marketing field have earned me a proven track record of building meaningful relationships to effectively work with teams in the strategy and execution of award-winning products, campaigns and creative content.

Work history

Digital Marketing Consultant
Providing marketing solutions to help companies increase their sales by boosting customer acquisition and increasing the value of existing consumer bases using a customer-focused approach. Strategy, planning, branding, content creation, campaigns & more.
Senior Manager, Product Marketing
Led the Acquisition, Conversion & Retention marketing team. Responsible for the strategy, planning, development, content creation and launch of consumer products; performed analysis of customer behaviour, market trends and competitive benchmarking.
Project Co-partner
Co-partnered in a Kickstarter project in the Games category, raising $21,000 in pledges in under 24 hours. Created marketing strategy and executed tactics using digital marketing, content creation and curation, SEO, social media and video.
Product Marketing Manager
Responsible for promotional execution and channel management for prepaid telecom services. Responsible for content creation and life-cycle management of telecom services; analysis of data regarding penetration, conversion and retention.
Product Manager
Responsible for new product development, market launch and promotional activities. Coordinated advertising, sales campaigns and distributor incentive programs from the ground up. Performed market research; conducted consumer and financial analysis.
Book Reviewer (volunteer)
Volunteer Book Reviewer for The Mindful Word, a digital magazine which commands 100,000 monthly views and specializes in a range of engaged living topics such as mindfulness and personal growth. A link to one of my reviews is linked above.

Reviews and references

References

Brad Devereaux

I’ve worked with Jennifer for over 10 years. I can confidently say Jennifer goes above and beyond all expectations to help her clients understand and feel inspired with their work. Jennifer will go out of her way to make sure you are happy with her service and support and will leave you feeling confident and assured you can contact her any time with questions. I would highly recommend Jennifer to anyone looking for a solid stand-up consultant who’s driven to ensure her clients come first.

Stephen Bodor

The most amazing thing about Jennifer is her ability to look at something in a whole new light. To Jennifer, changing a requirement or a team member is an opportunity to re-evaluate and do it better. This illustrates a few key traits about Jennifer: She doesn't get hung up on past conclusions or limitations She is able to invent truly unique solutions to each scenario She is perceptive to the needs and feelings of the team and strives to deliver results that everyone is proud of

Mark Matousek

I have worked with Jennifer for a number of years. Jennifer is one of the most creative and passionate person I have ever met. She has a proven track record of leading or collaborating on multiple projects. Her strong sense of urgency, dedication and professionalism are what sets her apart from the rest. I would highly recommend Jennifer for any person or organization looking not only to meet their needs but have their expectations exceeded.

Uyen Vo

Few people have the opportunity to report to a manager who is also a coach and mentor—but I did when I worked for Jen. Her creativity and empathy for her employees helped us all be a better product manager. She demonstrates not only mastery for her core role, but also the ability to take on new projects that are both difficult and critical to the company's growth. I certainly miss working with her every day and know that she will excel in her future endeavor.

Education

Accreditations

Certification in Digital Marketing Strategy; Level II Certification in Social and Content Marketing
Bachelor of Science in Business Administration; minor in Marketing
Training in Business Excellence; Leadership Excellence, People Management, QS & Inspiring Creativity
Training in Strategic Account Management and Business Development

Skills

Languages

French

Limited working proficiency

English

Native or bilingual proficiency

Skills

Collaboration Planning analysis research crowdfunding campaigns leadership strategic thinking creativity copywriting creative writing

Tools

Pages Keynote Numbers Wordpress Facebook Insights Google Analytics Hootsuite Instagram LinkedIn MS Word MS Excel MS Powerpoint Adobe Photoshop Google Klout

Availability

Seeking work

Available

  • Available during business hours and evenings

Commitment

  • Can work 25hrs per week
  • Can commit to 1+ years

Interests

Industries I love

Advertising & Marketing Consumer Products Ecommerce Health & Wellness Philanthropy Travel

What I read

Think With Google, Marketing Sherpa, Themindfulword.org, Quora, LinkedIn, Thrive Global, Shopify Forums, Fiction and non-fiction books in a wide range of topics.

Side projects

In addition to marketing content, I also write travel-related articles and fiction pieces inspired by real-life, including a novel, “Following Michael” which was short-listed for the 2013 Amazon Breakthrough Novel Award.

Ideal team

Collaborative teams of any size who seek to bring fresh ideas and an innovative and open management style.